30 Hospitality and Tourism leaders driving growth in the Middle East

The Royal Commission for AlUla (RCU) is entrusted with the stewardship and development of northwest Saudi Arabia’s historic treasure.

Founded to safeguard and revitalize the region, RCU seamlessly blends the preservation of its rich cultural and natural heritage with sustainable tourism and community growth.

In March 2025, Abeer Al Akel stepped into the role of CEO, where she now leads RCU’s mission of sustainable preservation of AlUla for both its residents and visitors. Her work focuses on rejuvenating and protecting the area’s cultural landscape, while ensuring a high quality of life for its local communities.

A seasoned executive and a founding member of the RCU team, Al Akel has spent the past six years guiding and shaping critical strategic initiatives in AlUla.

As the founding CEO of the Cultural Oasis Regeneration Centre, she spearheaded efforts to sustainably preserve AlUla’s Cultural Oasis, placing emphasis on education, training, and agritourism to revitalize local communities and empower farmers.

Before her journey with RCPU, she led transformative projects at PwC, working on major government sector initiatives for prominent clients including the Ministry of Social Affairs and the General Sport Authority.
A graduate of Harvard Business School and King Saud University, Al Akel initially trained in Computer and Information Sciences.

Four Seasons Hotels and Resorts opened its first property in Toronto in 1961 and has since become a global leader in luxury hospitality and branded residential services, renowned for delivering genuine, unparalleled service experiences.

Today, the company manages hotels, resorts, and residential properties on behalf of third-party owners in major cities and premier resort destinations around the world.

Adrian Messerli, an exceptional hotelier with extensive management experience exclusively gained at Four Seasons, is responsible for overseeing the company’s operations across a diverse portfolio of more than 40 operating properties and 20 under development. Since joining Four Seasons in 2005, he has traveled the globe, progressively taking on greater responsibilities across the US, Caribbean, South America, Europe, and the Middle East.

With a proven track record in leadership roles across various continents, Messerli brings invaluable expertise to his role. Born in Switzerland, he earned his Bachelor of Science in International Hospitality Management from Ecole hôtelière de Lausanne (EHL) in 2005 and a certification in Hotel Real Estate Investment and Asset Management from Cornell University in 2018. Messerli is an expert chef, a certification he earned from CPLN in Neuchâtel, Switzerland.

He is also an active member of various international organizations within the food and beverage industry.

Saudi Arabia has rapidly become one of the world’s fastest-growing tourism destinations, surpassing its 2030 goal of 100 million tourist arrivals in 2023.

By 2030, Saudi Arabia is anticipating to welcome 150 million local and international tourists annually, with direct flights from 250 destinations, reinforcing its position as the next destination for global tourism.

Saudi Arabia received around 30 million inbound tourists in 2024. Inbound visitor spending in the kingdom reached SAR 153.6 billion in 2024, recording an impressive 13.8 percent growth compared to 2023. The kingdom also recorded its highest annual surplus in the travel account estimated around SAR 50 billion in 2024, a 7.8 percent growth compared to 2023.

The Minister, His Excellency Ahmed Al Khateeb, is playing a vital role in driving the kingdom’s tourism vision. In addition to his ministerial duties, he chairs the Quality of Life Program Committee and the Tourism Development Fund, as well as leading the board of directors of the Saudi Tourism Authority (STA). His strategic oversight extends to significant leadership roles, which include serving as the secretary and member of the board of directors of the Diriyah Gate Development Authority (DGDA).

Minister Al Khateeb has a solid educational foundation, holding a Bachelor’s Degree from King Saud University. Additionally, he furthered his expertise by earning a Diploma in Wealth Management from Dalhousie University in Canada.

Dubai-based Sunset Hospitality Group (SHG) is a prominent multinational lifestyle hospitality organization, boasting a diverse portfolio that includes hotels, resorts, restaurants, beach clubs, nightclubs, and fitness centers. With over 87 properties across 25 countries, SHG is committed to delivering unique and authentic hospitality experiences worldwide.

Led by Antonio Gonzalez, a visionary entrepreneur with extensive international expertise, SHG has seen remarkable growth and innovation over the years. As chairman and group CEO, Gonzalez’s deep understanding of lifestyle hospitality and global markets has been instrumental in expanding SHG’s impressive brand portfolio.

His strategic leadership and unwavering dedication continue to shape the group’s business trajectory, solidifying its position as a global hospitality leader. In August 2024, SHG further strengthened its international footprint by acquiring a majority stake in Maximal Concepts Holding, one of Asia’s most celebrated hospitality groups. This acquisition expands SHG’s presence into key global markets, including the USA, Canada, Hong Kong, South Korea, Thailand, and Vietnam.

In February of this year, SHG solidified its collaboration with Hines, a global leader in real estate investment, development, and management, by launching METT Suites & Residences in Milan’s iconic Torre Velasca. This move further underscores SHG’s standing as a comprehensive leader in the hospitality sector.

Etihad Airways, the UAE’s flagship carrier, welcomed 1.6 million passengers in February 2025, achieving an impressive average passenger load factor of 89 percent. This marks a significant increase in passenger traffic, with 3.3 million travelers flown in the first two months of the year, compared to 2.9 million during the same period in 2024.

The February figures reflect an impressive 14 percent year-on-year growth, reinforcing Etihad’s position as one of the fastest-growing airlines globally.

The airline has maintained its robust passenger load factor of 89 percent year-to-date and is gearing up for an even busier 2025 with the upcoming launch of 14 new routes. This growth is further supported by the expansion of Etihad’s fleet, which is approaching three figures, with more aircraft deliveries expected throughout the year.

Leading this growth is Antonoaldo Neves, who took the helm as group CEO of Etihad Aviation Group in October 2022. With a proven track record as former CEO of TAP Portugal, former president of Azul Airlines in Brazil, and a former partner at McKinsey & Company, Neves brings a wealth of experience to Etihad. He is known for successfully driving major transformations in the aviation industry and fostering tourism growth in key markets.

Qatar Airways was honored as the World’s Best Airline for an unprecedented eighth time at the 2024 World Airline Awards by Skytrax, further solidifying its global leadership in the aviation industry. This achievement follows Qatar Airways’ status as the first Middle Eastern airline to receive the highest certification from IATA’s Environmental Assessment (IEnvA) program, recognizing its commitment to environmental sustainability based on internationally recognized management principles.

Currently, Qatar Airways operates flights to over 170 destinations worldwide, connecting travelers through its state-of-the-art hub, Hamad International Airport (HIA) in Doha.

Leading this continued success is engineer Badr Mohammed Al Meer, who was appointed group CEO on November 5, 2023. With a distinguished career spanning over two decades, Al Meer has led some of Qatar’s most complex and iconic projects across aviation, construction, and real estate sectors. He has served as the COO of HIA since 2014, overseeing key divisions including Qatar Duty Free, Qatar Aviation Services (QAS), and Qatar Aircraft Catering Company (QCC). Al Meer holds engineering degrees from the American University of Beirut and the University of Colorado, blending deep technical expertise with strategic business insight.

During the 2023-2024 fiscal year, Qatar Airways achieved record-breaking net profits of QAR 6.1 billion ($1.7 billion) and total revenue of QAR 81 billion ($22.2 billion).

The NEOM Hotel Division is on a mission to redefine the future of hospitality by continuously seeking innovative solutions to meet the ever-evolving needs of the industry.

Through strategic collaboration with leading hotel organizations, the division is pushing boundaries in architecture, design, and guest experiences, all while setting new industry standards. NEOM’s vision goes beyond simply transforming the hospitality landscape; it aims to pioneer bold ventures with international brands to introduce unique, never-before-seen experiences to the region.

As part of this multibillion-dollar development, NEOM Hotel Division is committed to challenging traditional norms and establishing new benchmarks in hospitality that will inspire the world.

At the helm of this ambitious journey is executive director Chris Newman, who leads a dynamic team shaping the hospitality ecosystem for NEOM. With more than 35 years of experience across diverse regions, including the Middle East, Europe, Africa, South America, and the Caribbean, Newman brings unparalleled expertise in commercial management, relationship building, and talent development.

He oversees the execution of the division’s strategic vision, driving the selection of innovative hotel operators and concepts. A graduate of the Westminster School of Catering in London, Newman is also certified in Hotel Real Estate Investments and Asset Management by Cornell University in New York.

NYSE-listed Wyndham Hotels & Resorts ranks among the world’s largest hotel franchising companies by the number of franchised properties, with approximately 9,300 hotels across over 95 countries across six continents. Through its network of approximately 903,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry worldwide.

The company operates a portfolio of 25 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, Trademark Collection, and Wyndham, to name a few.

Dimitris Manikis serves as the main figure for Wyndham in Europe, Middle East, Eurasia and Africa, and is responsible for the development of all the brands in the region while maximizing the performance of both franchised and managed hotels. Prior to the spin-off of Wyndham Hotels & Resorts in 2018, he served as president and managing director, EMEA for Wyndham Hotel Group.

Wyndham opened a record 68,700 rooms globally last year, representing 4 percent year-over-year growth. Fourth quarter net income increased 70 percent to $85 million and adjusted net income increased 9 percent to $82 million, or approximately 13 percent on a comparable basis; full-year 2024 net income was $289 million, and adjusted net income increased 2 percent to $347 million.

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars and restaurants, wellness facilities, and flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy.

Leading Accor’s drive in the Middle East, Africa & Asia Pacific is Duncan O’Rourke, who has more than three decades of experience within the industry where held several executive positions in Europe, the US, and the Middle East.
O’Rourke joined Accor in 2016 as COO Europe for the Luxury and Premium segment before taking over as COO Central Europe. In January 2023, he joined Accor’s Premium, Midscale & Economy Executive Committee as the division’s CEO Middle East, Africa & Asia Pacific. O’Rourke holds a degree from César Ritz Colleges in Switzerland and an MBA from Reims Management School.

Accor is solidifying its expansion with an array of new hotels, resorts, and exciting hospitality experiences set to open throughout the year. Notable openings include Raffles Jeddah, scheduled to open in the middle of the year, SLS Red Sea, Rixos Radamis Sharm El Sheikh, and Swissôtel Doha Corniche Park Towers.

As head of one of the biggest airports in the world, Elena Sorlini brings extensive strategic, financial, and operational expertise across both core and non-core infrastructure assets to Abu Dhabi Airports. With years of experience managing investments in aviation, logistics, and energy, she is recognized for her hands-on, results-driven approach to leadership.

In addition to her role as the head of a major airport, Sorlini serves on the boards of Abu Dhabi Airports and Abu Dhabi Aviation, further expanding her influence in the aviation sector.

She is also the executive director of Aviation and Logistics at ADQ, where she shapes the strategy and operational framework of a rapidly expanding portfolio.
Sorlini’s distinguished career included top leadership roles, such as vice president of group corporate strategy at Oman Aviation Group and head of strategy at Copenhagen Airports. She also worked as an asset manager at Macquarie Airports. Sorlini holds a Bachelor’s Degree in Business Administration with a focus on Planning and Control from Bocconi University, a Master’s in Corporate Finance, and an Executive MBA (EMBA) from Copenhagen Business School.

Abu Dhabi Airports facilitated 29.4 million passengers through its airports in 2024, a 28.1 percent rise compared to the 22.9 million passengers in 2023.

The Saudi Tourism Authority (STA), in collaboration with the Saudi Ministry of Tourism, is dedicated to positioning the kingdom as a premier global and local tourist destination. The authority is tasked with developing strategic plans and policies to promote tourism both within Saudi Arabia and internationally, marketing key destinations, and proposing development initiatives, in close coordination with the Ministry of Tourism.

Fahd Hamidaddin, the founding CEO and board member of STA, has been instrumental in shaping the Visit Saudi brand campaign ‘Saudi Welcome to Arabia’. Under his leadership, the kingdom has been positioned as one of the world’s most exciting new destinations.

Hamidaddin has driven business partnerships to expand tourism reach while enhancing the overall tourist experience. Before taking on his role at STA, Hamidaddin served as chief of investment, strategy, and tourism marketing at the Saudi Ministry of Tourism. In this capacity, he played a pivotal role in launching the eVisa in 2019 and fostering strategic partnerships across the tourism sector, including collaborations with major tech companies, airlines, and tour operators.

In a remarkable achievement last year, Hamidaddin highlighted that 44 percent of travelers to Saudi Arabia were women, marking a significant milestone in the kingdom’s tourism industry.

Hilton is a leading global hospitality company that spans the entire lodging sector, offering everything from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. The company’s portfolio includes 24 world-class global brands and is complemented by its award-winning customer loyalty program.

Hilton operates 8,447 properties across 140 countries and territories, with a total of 1,268,206 rooms worldwide.

Leading the charge in the MEA region is industry veteran Guy Hutchinson. Among his notable career include working for ten years as COO, president and later CEO of Rotana Hotel Management Corporation, vice president of operations – India, regional general manager China North, both for Hilton, and general manager for Hilton Shanghai.

In February, the hotelier opened Signia by Hilton Amman in Jordan, marking the brand’s international debut and the first Signia by Hilton in Europe, Middle East and Africa. Strategically located in the Shmeisani business district, the property offers a sought-after location for business and leisure travelers in the heart of Amman.

As Hilton continues with plans to double its footprint in Jordan in the coming years, this latest opening is an integral part of the company’s robust strategy to expand in the Middle East.

IHG Hotels & Resorts is one of the world’s leading hoteliers, employing around 375,000 staff working in more than 100 countries, and operating 6,629 hotels and 987,125 rooms globally.

In Europe, Middle East, Asia and Africa (EMEAA) region, IHG’s footprint includes 1,349 open hotels, 572 pipeline hotels, 266,474 open rooms, and 103,367 rooms in the pipeline.

Haitham Mattar is responsible for driving the growth and strengthening of IHG’s presence across the IMEA region. He currently oversees the operations and performance of nearly 200 hotels and leads the strategic development of IHG’s plans, with a pipeline of over 170 hotels. A key aspect of his role involves building and nurturing relationships with government stakeholders, tourism organizations, and the owner community across various markets.

Before his current position, Mattar served as a senior advisor to the Saudi Ministry of Tourism, where he provided strategic guidance on the National Tourism Strategy and the execution of the plan to position Saudi Arabia as an emerging global tourism destination.

Mattar also previously held the position of CEO at the Ras Al Khaimah Tourism Development Authority (RAKTDA), where he successfully repositioned the emirate to become one of the world’s fastest-growing adventure tourism hotspots.

OMRAN Group’s mandate is to create sustainable and authentic tourism assets, lifestyle communities and destinations that drive economic growth and contribute to economic diversification.

According to Oman’s National Centre for Statistics and Information, the sultanate witnessed a 1.3 percent increase in the number of Arab visitors last year, reaching a total of 1.95 million visitors.

Hashil Al Mahrouqi has accumulated experience spanning more than two decades in investment management in multiple sectors, such as oil and gas, tourism and logistics. Al Mahrouqi served as senior manager of investment real estate at the Oman Investment Authority (OIA), chairman and CEO of Yiti Tourism Development Company, chairman of the executive committee and a member of the board of directors at ASAAS Company.

In his current position as CEO of OMRAN Group, Al Mahrouqi is leading the growth, and development of the tourism sector in Oman. Its subsidiaries and the broad portfolio of tourism assets and investments aim to maximize investment returns and achieve local added value, thus contributing towards the objectives of Oman 2040 Vision by attracting tourism investments, developing pioneering projects and yielding socio-economic returns for the sultanate.

Al Mahrouqi holds a Master of Business Administration from Sultan Qaboos University.

His Excellency Helal Saeed Al Marri serves as the director general of the Dubai Department of Economy and Tourism (DET). It is the leading authority responsible for the planning, oversight, development, and promotion of Dubai’s business and tourism sectors. He also holds the position of director general of the Dubai World Trade Centre Authority (DWTCA).

Dubai World Trade Center (DWTC) has been instrumental in driving the growth of Dubai’s business tourism and trade since its opening in 1979. Connecting people, products, and ideas from around the world, the center hosts a year-round calendar of international trade fairs, blockbuster consumer shows, and prestigious international conferences, complemented by its innovative free zone and award-winning real estate developments.

Notable events in the DWTC calendar include Gitex Global, Gulfood, CABSAT, and Future Blockchain Summit, to name a few.

Al Marri is a member of the Executive Council of Dubai, and a board member of the Investment Corporation of Dubai (ICD). He is also the chairman of the board of directors of the Dubai Financial Market (DFM) and serves as a board member for the Dubai Chambers, Taaleem, and Emirates Nature – WWF. Al Marri earned his MBA from the London Business School (LBS) and is a chartered accountant with the Institute of Chartered Accountants in England and Wales.

National carrier Saudia was established in 1945 and has since grown to become one of the largest airlines in the region. The carrier currently operates one of the youngest fleets in the region with 144 aircraft.

Saudia offers an extensive global route network, covering around 100 destinations across four continents, including all 28 domestic airports in the kingdom.

In 2024, the airline saw impressive growth in its international operations, transporting 20 million international guests on scheduled and additional flights — a 16 percent increase compared to 2023. Additionally, transit passenger numbers surpassed 9.3 million, reflecting a remarkable 18 percent annual growth.

His Excellency engineer Ibrahim Al Omar was appointed director general of Saudia Group on October 24, 2020. His experience spans more than two decades across private and governmental sectors. Al Omar’s previous roles include serving as governor of the Saudi Arabian General Investment Authority (SAGIA); CEO of Bahri, the national shipping company of Saudi Arabia; chief product development officer at Mobily; and vice president, Al Jawwal Sector at Saudi Telecom Company (stc).

Al Omar holds a Bachelor’s Degree in Electrical Engineering from the King Fahd University of Petroleum and Minerals and completed programs at leading business schools, including Harvard, INSEAD and the London Business School.

The Diriyah Gate Development Authority (DGDA) is dedicated to preserving Diriyah’s rich history and heritage, ensuring that its historical sites, culture, and traditions are safeguarded for future generations. DGDA has earned recognition for its commitment to inclusivity, fostering a diverse workforce, and executing impactful community projects, all while prioritizing innovation and sustainability.

With a workforce of 2,600 employees, 80 percent of whom are Saudi nationals, the authority has conducted over 500 cultural activations and engaged in 54 programs that promote community involvement and engagement.

Born in New York, group CEO Jerry Inzerillo has built an extraordinary career working with prestigious organizations such as Kerzner International, where he played a key role in establishing the Atlantis Resorts and One & Only brands. Inzerillo was given the Presidential Volunteer Service Award by then US President Joe Biden in recognition of his outstanding contributions.

In January, Diriyah Company awarded a significant architecture and design contract worth $113.6 million to Riyadh-based firm Omrania, renowned for its role in designing the iconic Kingdom Tower in Riyadh.

Omrania will leverage its global architectural expertise as the multi disciplinary design consultant for several beautifully crafted buildings in three community areas within Diriyah’s prestigious Boulevard District. This flagship district will serve as a central hub for the $63.2 billion Diriyah project.

Red Sea Global (RSG) is a leading, vertically integrated real estate developer with a broad portfolio spanning tourism, residential, experiences, infrastructure, transport, healthcare, and services. Notably, RSG is behind luxury regenerative tourism destinations such as The Red Sea, which welcomed its first guests in 2023, and AMAALA, set to open this year.

As a Public Investment Fund (PIF) company, RSG plays a pivotal role in Saudi Arabia’s Vision 2030, a national initiative to diversify its economy. The company’s portfolio aims to drive sustainable development, demonstrating how responsible projects can benefit communities, stimulate economies, and preserve the environment for future generations.

John Pagano serves as the group CEO of Red Sea Global, leading transformative tourism projects, including The Red Sea and AMAALA. With 40 years of global experience, Pagano has guided RSG’s growth since 2018, focusing on sustainable, eco-luxury tourism developments. His expertise spans real estate development, project structuring, financing, and asset management. Pagano holds a BA.Sc in Mechanical Engineering and studied Corporate Finance at the London Business School.

On the CSR front, RSG launched Jewar, a digital app that enhances community engagement. Designed specifically for The Red Sea community, the app facilitates direct communication between individuals while providing job opportunities and educational programs for the benefit of the residents.

FIVE Holdings is a powerhouse in the region’s hospitality industry, with assets valued at $2.9 billion, operating more than 1,700 keys, and employing 3,060 staff.

Chairman and CEO of FIVE Holdings, and entrepreneur Kabir Mulchandani has expanded FIVE Holdings to include three UAE hotels, FIVE Palm Jumeirah, FIVE Jumeirah Village, FIVE LUXE, FIVE Zurich in Switzerland, and, in a landmark $343.06 million (€303 million) acquisition of The Pacha Group in 2023, Destino Five Ibiza and Pacha Hotel in Spain and Pacha Ibiza nightclub, and a range of assets including Toy Room Clubs, and WooMoon (Globally).

The group also encompasses FIVE Mode and The Pacha Collection Fashion Lines, Fly FIVE and FIVE Music. With Mulchandani at the helm, FIVE Holdings achieved an impressive $126.82 million (€112 million) in revenue in the year ended 31 December 2024, with an EBITDA of $42.33 million (€37.4 million), underscoring the company’s steady growth trajectory under his leadership.

In the year ended 31 December 2024, its first full financial year since its acquisition by FIVE Holdings, The Pacha Group recorded a total revenue of $126.82 million (€112 million)  (+7 percent vs. *Proforma FY2023), representing a 7 percent pro-forma increase year-on-year. EBITDA for The Pacha Group showed an 8 percent Proforma* increase year-on-year, reaching $42.32 million (€37.4 million).

*Pro forma reflects the acquisition of Universo Pacha S.A. as if completed at the beginning of 2023.

Founded in 1996, the Sharjah Commerce and Tourism Development Authority (SCTDA) plays a pivotal role in advancing and promoting the commercial and tourism sectors within the Emirate of Sharjah.

Through a diverse range of events and initiatives, the SCTDA works to strengthen these industries and elevate the emirate’s presence on local, regional, and global platforms.

In addition to his leadership at the SCTDA, H.E. Khalid Jasim Saif Al Midfa serves as chairman of the Sharjah International Marine Sports Club, head of the Sharjah National Day celebrations committee, and a member of various esteemed organizations including the Emirates Tourism Council, the board of trustees for the Sharjah Economic Excellence Award, and Skyline University College. He is also a member of the executive committee for Sharjah’s emergency, crisis, and disaster management team.

Among Al Midfa’s significant contributions include the development of the digital transformation strategy for tourism services, the creation of an international classification model for hospitality buildings in Sharjah, and the revitalization of the Sharjah Youth Hostel in collaboration with relevant authorities.

He also led the establishment of the Al Jawhara initiative, an annual hospitality sector forum that aims to empower women in tourism.

Al Midfa holds a B.A. in Business Administration from the Higher Colleges of Technology.

The Ajman Department of Tourism Development (ADTD) is dedicated to promoting the emirate’s exceptional tourist attractions and unlocking its vast tourism potential for both local and international audiences. Aligned with the strategic vision of the Government of Ajman, the department plays a key role in elevating the emirate’s standing on the global tourism map.

With H.E. Mahmood Khaleel Alhashmi at the helm, ADTD works tirelessly to raise awareness of Ajman as a premier tourist destination, while actively seeking new opportunities for collaboration and knowledge sharing. In partnership with relevant organizations, the department is focused on positioning Ajman as a rising tourism hub in the European market.

The UK market remains crucial to Ajman’s tourism growth, ranking among the top ten source markets for the emirate. In 2024, the number of visitors from the UK to Ajman increased by 9 percent, with the average length of stay growing by 36 percent compared to the previous year.

Ajman offers a distinctive tourism experience for both local and international visitors, blending pristine beaches, stunning natural landscapes, and rich historical landmarks.

The emirate also boasts a range of luxury hotels that cater to diverse visitor preferences.

Alhashmi, who also serves as a board member at Ajman Bank, holds a Bachelor’s Degree in Accounting from the United Arab Emirates University (UAEU).

Miral is a leader in the entertainment and leisure development sector in the region, playing a pivotal role in shaping Abu Dhabi’s tourism landscape. The company is responsible for creating an extensive portfolio of world-class attractions, including theme parks, cultural landmarks, entertainment venues, and resort destinations.

Among its most iconic projects are Yas Island, Louvre Abu Dhabi, and SeaWorld Abu Dhabi, each contributing to the emirate’s standing as a premier global tourism and entertainment hub.

With group CEO Mohamed Abdalla Al Zaabi, Miral has evolved into a powerhouse within the leisure, entertainment, and tourism industries. His strategic direction has been instrumental in transforming Yas Island into a globally recognized destination for entertainment, leisure, and business.

Al Zaabi was the first Emirati to achieve the prestigious Cisco Certified Internetwork Expert (CCIE) certification and holds an Executive MBA from INSEAD, an MSc in Strategic Project Planning from Heriot-Watt University, and a Bachelor’s Degree in Electrical Engineering from UAE University.

On the CSR side, Miral in December launched a comprehensive Sustainability Strategy, marking a significant step in its commitment to environmental and social responsibility. This strategy sets Miral’s ambition to become a regional leader in sustainable leisure, entertainment, and tourism (LET) experiences by 2030.

Started operations in 1993 with the opening of the Beach Rotana Abu Dhabi, UAE-based Rotana has grown into one of the leading hotel management companies in the Middle East, Africa, Eastern Europe, and Türkiye.

The company’s success is linked to its co-founder and chairman, Nasser Al Nowais, a prominent figure in hospitality and tourism. With 14 years as the founder and chairman of Abu Dhabi National Hotels (ADNH), Al Nowais developed a wealth of expertise in the hospitality industry, managing key investments across tourism, agriculture, industry, and infrastructure projects throughout the Middle East and Africa.

Additionally, Al Nowais served as Under Secretary of the UAE Ministry of Finance and Industry in 1992. An economist by training, he holds a degree from New York University. Looking ahead, Rotana is preparing for the upcoming openings of several new properties, including Bloom Arjaan by Rotana on Saadiyat Island in Abu Dhabi and Yasmina Rayhaan by Rotana in Riyadh, both slated for 2025.

The group is also progressing on the development of six additional Edge by Rotana properties across the MENAT region. Launched in 2022, Edge by Rotana currently operates seven hotels in the UAE and KSA, with plans to expand to 30 properties across the region by 2027.

In 2024, Dubai International (DXB) set a new milestone, welcoming 92.3 million passengers — its highest-ever annual traffic. DWC represents Dubai’s ambitious vision for the future of aviation.

With a transformative expansion plan unveiled in May 2024, which included a historic investment of $35 billion, DWC is poised to reshape the global aviation landscape. Over the next decade, it will have the capacity to serve 150 million passengers annually.

Dubai International (DXB) has prepared for a holiday surge, with more than 3.6 million guests expected to pass through its terminals during the Eid.

Paul Griffiths became Dubai Airports’ first CEO in October 2007; his leadership was pivotal in several key milestones, including the seamless launch of Terminal 3 at DXB on October 14, 2008, and the successful opening of DWC on June 27, 2010.

Another historic achievement came on January 2, 2013, with the opening of Concourse A, the world’s first dedicated A380 facility. On December 20, 2018, he joined Dubai Airports chairman HH Sheikh Ahmed bin Saeed Al Maktoum to welcome DXB’s billionth passenger.

Before joining Dubai Airports, Griffiths served as managing director of London’s Gatwick Airport. He began his career in the aviation industry in 2004 with BAA, after spending 14 years with the Virgin Group.

The Ras Al Khaimah Tourism Development Authority (RAKTDA) was founded in May 2011 with a mandate to enhance RAK’s tourism infrastructure and boost the emirate’s appeal both regionally and internationally.

CEO Raki Phillips is leading the charge to expand RAK’s tourism infrastructure while prioritizing sustainability initiatives. With a clear vision to establish the emirate as the destination of the future, Phillips aims to increase RAK’s tourism contribution to its economy from 5 percent to 33.3 percent, create over 20,000 jobs, and attract 3.5 million visitors by 2030.

Under Phillips’ leadership, RAKTDA has spearheaded several hotel and project developments across the emirate over the years, all designed to elevate industry performance and improve the quality of lifeforresidents. A key achievement during his tenure was securing the largest foreign direct investment (FDI) in the emirate’s history — a $5.1 billion partnership with Wynn Resorts to develop a 1,500-plus key integrated resort on Al Marjan Island.

An American national, Phillips holds a Bachelor of Business Administration (B.B.A.) in Hospitality Administration/Management from the University of Central Florida in 2000, followed by a Master of Business Administration (MBA) in Organizational Leadership from the University of Phoenix in 2003.

Visit Qatar, an integral part of Qatar Tourism, is dedicated to promoting the emirate’s vibrant culture, developing world-class attractions, and enhancing its year-round events calendar.

Through a network of international offices in key markets, cutting-edge digital platforms, and innovative marketing campaigns, Visit Qatar is expanding the nation’s global footprint and boosting its tourism presence worldwide.

A key figure in strengthening Qatar’s position as a leading tourism destination is H.E. Saad Bin Ali Al Kharji, who assumed the role of chairman of Qatar Tourism on October 22, 2023. He has a distinguished career, having served as the secretary to the director of the Office of the Prime Minister and Minister of Foreign Affairs in 2008, as well as director of the Office of the President of the National Council for Culture in 2004. He holds a Bachelor of Business Administration degree from Qatar University.

Qatar is on a mission to welcome 6 million visitors annually and increase the tourism sector’s contribution to the GDP from 7 percent to 12 percent. In March of this year, Visit Qatar’s participation in ITB Berlin 2025 served as a key platform to foster meaningful discussions with travel operators, airlines, media representatives, and industry professionals, to boost Qatar’s presence in the European market.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is tasked with fostering the sustainable growth of the emirate’s cultural, tourism, and creative sectors, driving economic progress, and supporting Abu Dhabi’s broader global ambitions.

Guided by the Abu Dhabi Tourism Strategy 2030, DCT Abu Dhabi is focused on transforming the emirate into a leading global tourism destination. The department aims to significantly increase visitor numbers from almost 24 million in 2023 to over 39 million by 2030. DCT Abu Dhabi is working to boost the tourism sector’s contribution to the UAE’s GDP, targeting an increase from approximately AED 49 billion in 2023 to AED 90 billion annually by 2030.

A key figure in executing this strategy is Saleh Mohamed Al Geziry, the director general for Tourism. Al Geziry brings extensive experience to his role, having held senior positions such as director general of the Ajman Tourism Development Department, vice president of retail at Meraas Holding, and director of overseas promotions and inward missions at the Dubai Department of Tourism & Commerce Marketing (DTCM).

Al Geziry earned a degree in Marketing from the American University in Dubai (AUD) in 2002, and an Executive Diploma in Public Administration from the Lee Kuan Yew School of Public Policy in 2009.

NASDAQ-listed Marriott International manages a diverse portfolio of over 9,300 properties across more than 30 prominent brands in 144 countries and territories.

Headquartered in Maryland, the company operates, franchises, and licenses hotels, residential properties, timeshares, and other lodging options worldwide. In Europe, Marriott operates 969 properties across 49 countries, while in the MEA region, the hotel giant manages 333 properties in 31 countries.

Sandeep Walia leads Marriott International’s operations in Europe, Middle East, and Africa, overseeing more than 230 hotels and an additional 110 properties in the pipeline across 12 countries.

With over 25 years of global experience in the hotel industry, Walia is a seasoned expert in luxury hospitality, renowned for delivering operational and financial excellence, driving market-leading returns, and cultivating strong partnerships with stakeholders. Walia holds an Executive MBA from the Kellogg School of Management at Northwestern University and an Executive Coach certification from Bossert Associates Coaching Academy.

Marriott International continues to see impressive growth across the EMEA region, with a record-breaking 291 signings in 2024, representing more than 34,000 rooms. In addition, the company expanded its operating portfolio in the region by adding over 180 properties last year, further diversifying its offerings to meet a wide range of travel needs and market segments.

Emirates is a global leader in aviation and travel, recognized as the world’s largest international airline. The Dubai carrier operates flights to 148 destinations across 80 countries and territories with a fleet of 259 aircraft.

The airline is known for having the largest fleets of both Airbus A380s and Boeing 777s, providing customers with the comfort of the most advanced and efficient wide-body aircraft in the skies.

Sir Tim Clark, the president of Emirates Airline since 2003, has played a pivotal role in the carrier’s rapid expansion. Under his leadership, Emirates has grown into the world’s largest international airline, connecting 148 destinations across six continents through its Dubai hub.

Sir Tim Clark has spent his entire professional career in the civil aviation industry. He began in 1972 with British Caledonian, followed by a position at Gulf Air in 1975. In 1985, he moved to Dubai, where he became part of the founding team of Emirates, serving as Head of Airline Planning.

For the first half of the 2024-25 fiscal year, Emirates reported record results, with revenue rising 5 percent to AED 62.2 billion ($16.9 billion). Profit before tax also saw a 2 percent increase, reaching AED 9.7 billion ($2.6 billion) compared to the same period last year.

Jumeirah, a global leader in luxury hospitality and a key member of Dubai Holding, boasts an impressive portfolio of 31 premier properties across the Middle East, Africa, Europe, and Asia. The brand is actively pursuing opportunities to both own and operate hotels in major gateway cities and renowned resort destinations worldwide, further solidifying its position at the forefront of the luxury hospitality sector.

Recently, Jumeirah unveiled several high-profile properties, including iconic new destinations such as Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab in the UAE, and Jumeirah Le Richemond in Geneva, Switzerland, alongside its debut in Africa.

CEO Thomas B. Meier has been a pivotal force in guiding Jumeirah through significant milestones and steering the brand’s sustainable growth under its Mission 2030 strategy.

With an education from the prestigious Ecole Hôtelière de Lausanne, Meier’s career began in hotel management across Asia, eventually ascending to lead global operations for Raffles. Meier is instrumental in driving Jumeirah’s ambitious vision to rank among the top five international luxury hospitality brands, with a focus on operational excellence and innovative transformation across its global operations.

Jumeirah is aiming to double its footprint by 2030, focusing on international expansion and reinforcing its status as a dominant brand in the industry.