Interview with Alfonso Cardalda, chief marketing officer, Exness
In an interview with Economy Middle East, Chief Marketing Officer at Exness, Alfonso Cardalda, discusses the factors behind the company’s emergence as one of the largest retail brokers globally. Cardalda emphasized the significance of a long-term vision, a compelling product proposition, and a commitment to continuous innovation as pivotal elements contributing to Exness’ success.
Reflecting on Exness’ 15th-anniversary celebration in Cyprus, Cardalda highlighted the emotional connection with the country, serving as both the headquarters and witness to the company’s incremental growth. The event featured discussions on milestones, successes, and future plans, providing insights into Exness’ journey.
Cardalda also touched upon a forthcoming brand refresh, which has since gone live, introduced as the “Exo” element, symbolizing the technical and passionate facets of Exness’ DNA. This visual identity overhaul includes updated colors, a revamped logo, and an overall refreshed aesthetic, set to be unveiled in the coming days.
As Exness boasts impressive statistics, with almost 5 trillion in monthly trading volume, 700,000 active customers, and 60,000 active partners, Cardalda hinted at the company’s strategic plans for 2024.