Hospitality & Tourism Leadership Talks: A Conversation with H.E. Issam Kazim

At Arabian Travel Market 2025, Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for the GCC at Visa, engages in a conversation with H.E. Issam Kazim, CEO of Dubai Corporation for Tourism & Commerce Marketing (DCTCM), for an insightful discussion as part of the Hospitality and Tourism Leadership Talks.

H.E. Kazim shares how Dubai continues to cement its position as a global leader in tourism and business, with ATM playing a key role in amplifying that message on the world stage.

He highlights DCTCM’s data-driven approach to enhancing the visitor experience, leveraging technology and AI to identify emerging source markets, tailor campaigns, and ensure repeat visits.

“From day one, data has been the backbone of Dubai’s tourism strategy,” he says. “It’s never been a one-size-fits-all model. Today, we run always-on campaigns across more than 80 global markets” he adds.

For more insights, watch the full interview.