Hospitality & Tourism Leadership Talks: A Conversation with Raki Phillips

At Arabian Travel Market 2025, Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for the GCC at Visa, engages in a conversation with Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, as part of the Hospitality and Tourism Leadership Talks.

Phillips shares how Ras Al Khaimah’s diverse landscapes, from mountains to beaches, are powering its vision for sustainable, family-friendly tourism. He highlights innovative campaigns like the seamless cross-border travel experience with Oman Musandam and discusses how partnerships and fintech solutions are making travel to the emirate faster and easier.

He also talks about rising trends like multi-generational and blended business-leisure travel, and how Ras Al Khaimah is leveraging AI, space, and heritage to meet evolving visitor needs.

For more insights, watch the full interview.