Interview with Abdulla Mohammed Alashram, group Chief Executive Officer, 7X

At Gitex Global 2024, Abdulla Mohammed Alashram, group CEO of 7X, shares that the company is introducing two key solutions: Wayn, the UAE’s digital P.O. Box, and Waslah, a multi-carrier logistics platform.

He explains that Wayn provides users with a secure digital address linked to physical locations, offering protection against phishing and fraud. Partnerships with the UAE Cybersecurity Council and TDRA further enhance its security.

Alashram also highlights Waslah as a logistics game-changer for SMEs, simplifying shipping with advanced technologies like route optimization and smart tracking, in line with the UAE’s vision of becoming a global logistics hub.

Both solutions, he notes, are part of 7X’s efforts to support the UAE’s digital transformation and contribute to a more connected future.