LEAP 2025: Interview with Lucky La Riccia, VP & head of Cloud Software & Services at Ericsson MEA

At LEAP 2025, Economy Middle East speaks with Lucky La Riccia, VP and head of Cloud Software and Services at Ericsson Middle East and Africa who shares insights on the latest AI-driven automation and optimization tools Ericsson is showcasing, and how they are enhancing network performance and efficiency.

As Saudi Arabia moves forward with Vision 2030, Ericsson’s technologies are playing a pivotal role in driving digital transformation and sustainability.

With groundbreaking innovations on the horizon, the ICT landscape in the region is poised for extraordinary growth.

Watch the full interview for more insights.