MWC 2024: Interview with Nicolas Blixell, VP & head of Gulf Council Countries at Ericsson Middle East & Africa

Nicholas Blixell, vice president and head of Gulf Council Countries at Ericsson Middle East & Africa, discussed Ericsson’s role with Economy Middle East at MWC 2024.

Blixell highlighted discussions on the potential of artificial intelligence (AI) for network performance optimization and predictive maintenance through standalone core technology.

He emphasized the evolving landscape of 5G use-case monetization, transitioning from fixed wireless access to private networks and enterprise integration.

Furthermore, Blixell also stressed Ericsson’s commitment to technology leadership. Furthermore, he underlined Ericsson’s focus on sustainable radio products. Blixell sees continued 5G growth with increased capacity and new use cases.