Interview with Dr. Saeeda Jaffar, senior vice president and group country manager at Visa GCC

During the Economy Middle East Summit, following her panel, Dr. Saeeda Jaffar, senior vice president and group country manager at Visa GCC, discussed Visa’s new installment solution for ADIB cardholders, aimed at enhancing the customer experience seamlessly. 

Additionally, Dr. Jaffar highlighted Visa’s efforts to strengthen the thriving travel and tourism sector, underlining the company’s commitment to accompanying travelers at every stage of their journey, ensuring peace of mind and travel protection for consumers. 

She provided insights into key sectors witnessing a significant shift in consumer spending, highlighting that expenditure levels have surpassed pre-pandemic norms. 

Concluding her remarks, Dr. Jaffar addressed the notable rise in digital wallet adoption, while also addressing pertinent security challenges prevalent in today’s landscape.