MWC 2024: Interview with Mikhail Gerchuk, CEO of e& international

Mikhail Gerchuk, CEO of e& international, discusses with Economy Middle East, the three key trends shaping the telecom industry in 2024. He highlighted the transformative impact of AI on customer experience, sustainability efforts in energy-efficient solutions, and the anticipation of increased M&A activities.

Garchuk emphasized the shift towards digital customer experience as the primary differentiator for telecom operators.

In terms of AI, he foresees advancements in customer service through chatbots and voicebots, making interactions more efficient and personalized.

Additionally, Garchuk speaks about e&’s involvement in a telcom AI alliance, collaborating on AI solutions to enhance customer experience.