Creators HQ in the UAE, the world’s first international hub dedicated to the creators and entrepreneurs of the content economy, has officially announced a strategic partnership with X, the global social media platform, to develop exclusive and original content.
This collaboration seeks to produce purposeful, credible, and high-quality global content that reinforces the UAE’s reputation as a leading center for the creative economy and the content industry. It also supports the UAE’s mission of building bridges between cultures worldwide.
Read more: Creators for Purpose Program launched by Dubai’s Creators HQ, Meta
Competition launch
As part of the unique Creators HQ UAE Partnership — which marks Creators HQ’s inaugural major initiative — a competition has been launched offering a $500,000 prize. This initiative aims to encourage content creators to generate meaningful and exclusive content for X.
This initiative aligns with the 1 Billion Followers Summit, recognized as the world’s largest summit focused on the content creator economy. The summit has gained significant traction in its third edition, attracting over 15,000 content creators and more than 420 global influencers and expert speakers.
Awards and competitions
The summit features the world’s largest and most prestigious award for impactful content, valued at $1 million, alongside the One Billion Pitches competition for content creators. This competition successfully connected over 10 investment funds worth AED50 million to support aspiring content creators.
Multicultural environment
X will introduce this initiative to the UAE, acknowledging its exceptional multicultural environment, which is home to over 195 nationalities living and working together harmoniously. This unique cultural synergy positions the UAE as not just a country, but “the world in a country.”
Vision for the future
Brett Weitz, global head of Content, Talent, and Brand Sales at X, stated, “This strategic partnership with Creators HQ reflects our shared vision of the transformative power of digital media and the role of authentic, innovative content in spreading meaningful messages, celebrating cultural diversity, and fostering global connections. At X, we recognise the vital role creators play in shaping impactful conversations, and with Originals on X, we aim to amplify diverse voices through premium content that transcends borders.”
Moreover, Weitz added, “The UAE, with its dynamic blend of cultural diversity, openness, and values of human fraternity, serves as the perfect backdrop for this collaboration. It stands as a global hub for creativity, nurturing local talent while attracting innovators from around the world. Together, we are excited to spotlight the vibrant energy of the UAE’s content creation landscape and work alongside world-class creators to tell groundbreaking stories from a truly international perspective.”
Empowering content creators
Alia AlHammadi, vice chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, remarked, “Our goal today is not just to keep pace with the developments in the digital media sector but for the UAE to lead advancements in this field, especially in creating meaningful content that delivers high value and positively impacts minds and societies. Creators HQ, the first of its kind globally, aims to establish the UAE as the world capital for digital content creation, with a clear mission to empower purposeful content and its creators by supporting, encouraging, and enhancing their reach.”
AlHammadi further added, “As the inaugural initiative of Creators HQ, the strategic partnership with X reflects the significance of this platform’s global reach and influence. It also exemplifies the UAE’s role as a global model for driving human fraternity, collaboration, and solidarity among nations and communities. The UAE’s noble mission is to drive international cooperation for development, prosperity, and progress for humanity as a whole.”
A gathering point for creators
Furthermore, AlHammadi emphasized that today, the UAE serves as a central hub for all key players in the content creation and creator economy, including content creators, influencers, major media platforms, digital media companies, investors, startups, and entrepreneurs. This dynamic environment strengthens connections within specialized communities, supported by advanced digital and legislative infrastructure, along with various incentives and facilitation. The UAE has firmly established itself as the premier destination and top choice for all stakeholders.
Building a content creation economy
Additionally, the UAE is making remarkable strides to develop an economic sector focused on content creation, promoting a sustainable digital media economy in the region. It is positioning itself as a pivotal hub that attracts all stakeholders in this field, from creators and talents to innovators, investors, tech companies, and major digital media platforms.
The nation’s progress is further evident in the ongoing success of the 1 Billion Followers Summit and the upcoming launch of Creators HQ — the first of its kind globally.
Backed by its advanced digital and legislative infrastructure and competitive incentives, the UAE continues to be a magnet for all participants in the content creation and digital media industries, solidifying the importance of the Creators HQ UAE Partnership.
