Property ownership in the region demonstrated a strong and steady demand, reinforcing the momentum and confidence in the real estate market, according to a new report. Property Finder has introduced PF Market Pulse, a bi-monthly consumer sentiment survey designed to capture real-time insights into buyer and seller behavior and market expectations across the UAE’s property landscape.
Through targeted questions, high-intent users provide valuable insights into their perceptions of the property environment. Users actively browsing listings are first asked: “Are you planning to buy a property in the next 6 months?” Those who respond positively are then presented with a follow-up multiple-choice question: “How do you expect property prices to change in the next 6 months?”
PF Market Pulse reveals a strong and steady appetite for property ownership in the region, reinforcing the momentum and confidence in the real estate market. Nearly three in four respondents (72 percent) in May indicated plans to purchase property within six months. This momentum continued into June, with 69 percent maintaining buying intent, signaling consistent underlying demand to buy.
Market cooling anticipated
At the same time, expectations surrounding pricing evolved. In May 2025, buyers were fairly divided: 37 percent believed prices would decrease, 34 percent expected increases, and 29 percent anticipated stability. By June, more buyers began to foresee a cooling in the market, with 44 percent expecting a price drop, 30 percent anticipating increases, and 26 percent expecting prices to remain stable.
This shift suggests a growing perception that recent price surges may be easing, indicating a more mature, considered view among home seekers and buyers as the market continues to evolve.
With over 13,000 unique respondents participating in the inaugural survey period, the data offers unprecedented insight into the mindset of home seekers—buyers and sellers—who are actively tracking market trends, pricing cycles, and supply shifts. It also reinforces Property Finder’s position as the market leader not only in data and reach but in understanding its audience and shaping industry thought leadership through real-time, intelligence-led insights.
Sevgi Gur, chief marketing officer at Property Finder, notes: “By launching PF Market Pulse, we’re further strengthening our position as the region’s leading property platform. Not just in reach and data, but in our ability to truly understand our audience and shape industry dialogue through intelligence-led insights. It directly supports our mission to change living for good in the region by equipping our users and partners with the clarity and confidence to make informed decisions. The results not only highlight a resilient appetite for home ownership in the UAE, but also reflect a more informed, confident buyer that’s increasingly responsive to market signals.”
