The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) and the Fujairah Tourism and Antiquities Department signed a Memorandum of Understanding today to facilitate knowledge exchange and attract more visitors to their museums, boosting tourism and driving economic growth in both emirates.
Collaboration to drive tourism
Saood Abdulaziz Al Hosani, Undersecretary of DCT Abu Dhabi, and Saeed Al Samahi, General Director of Fujairah Tourism and Antiquities Department, signed the agreement. This will allow the entities to exchange knowledge and expertise, develop joint training programs, and engage local and global tourists through joint marketing and promotional activities.
This collaboration also underscores the commitment to promoting the cultural heritage of Abu Dhabi and Fujairah by exchanging artefacts and artworks. This will attract greater number of visitors and deepen public understanding of their respective histories.
Al Hosani said that this agreement enables collaboration between the two museums through joint programs and promotions. He added that highlighting both emirates’ rich artistic and cultural heritage will foster pride in national identity. Moreover, it will promote cross-cultural understanding between the two emirates.
For his part, Al Samahi stated that the agreement strengthens cooperation and sheds light on Fujairah’s historical and cultural richness. “Furthermore, this collaboration will open new prospects for all emirates in the UAE to exchange tourism experiences and explore pioneering practices, as we work to make Fujairah an attractive destination for both domestic and international tourism,” he added.
Read: Surviving the sharing economy trend: Strategic moves for the hospitality industry
Global hub for culture and creativity
In the last few years, Abu Dhabi has transformed into a global hub for culture and creativity. The emirate’s Saadiyat Cultural District is home to the famous Louvre Abu Dhabi and a growing community of institutions and attractions. The district will also soon welcome:
- Guggenheim Abu Dhabi
- Zayed National Museum
- teamLab Phenomena Abu Dhabi
- Natural History Museum Abu Dhabi
Tourism is a key pillar in Abu Dhabi’s long-term economic diversification strategy. The emirate recently launched its Tourism Strategy 2030, which will see the sector add AED90 billion to the UAE’s GDP annually by 2030. Moreover, the strategy aims to attract 39.3 million visitors every year to Abu Dhabi.
For more news on hospitality & tourism, click here.
