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Home Sector Logistics Abu Dhabi’s Etihad unfurls new bespoke livery to celebrate 20th anniversary

Abu Dhabi’s Etihad unfurls new bespoke livery to celebrate 20th anniversary

The livery decal wraps around both sides of the fuselage of one of six A321neos which have recently joined the airline
Abu Dhabi’s Etihad unfurls new bespoke livery to celebrate 20th anniversary
The airline has a tradition of releasing new liveries to mark significant occasions

Etihad Airways has unveiled the newest bespoke livery to mark 20 years of Abu Dhabi’s flagship airline.

The design’s line-style art celebrates the intricate beauty of unity, with each stroke embodying the essence of the airline’s home, Etihad said in a statement.

It reflects the rich history that the national airline has developed over the last 20 years as one of Abu Dhabi’s most important home-grown brands, it said, adding that the design has been applied to one of the A321neos that has just joined the airline’s fleet, and artfully showcases iconic landmarks across Abu Dhabi.

Antonoaldo Neves, CEO at Etihad Airways, said the livery marks the 20th year of delivering remarkable service, fulfilling the mission to deliver extraordinary experiences inspired by Emirati identity. “It reflects the journey we have been on, and it also sets the tone for our future as we give flight to our ambition, to be the airline that everyone wants to fly,” he said.

The livery decal wraps around both sides of the fuselage in both Arabic and English and has been applied to one of six A321neos which have recently joined the airline after an intense period of activity involving teams across the airline.

Boosting network

Etihad is bringing six A321neos into operation as it further boosts its growing network and frequency. The aircraft is equipped with advanced CFM LEAP 1A engines, which offer reduced emissions and up to 20 per cent more efficiency compared to some similar power units of its class.

John Wright, Chief Operations and Guest Officer at Etihad, said: “We are pleased to have brought in this fleet so quickly after committing the aircraft in December last year. With constrained aircraft deliveries worldwide, this fleet is an important bridge for our growth plans as we anticipate the arrival of over 20 new aircraft in 2025.”

“An airline normally takes up to two years to bring a new airframe and engine type into operation, and it is a testament to the speed and flexibility of our Etihad teams and our partners that we have been able to commission them safely and compliantly within seven months,” Wright added.

The aircraft will be deployed across a number of routes, including services to India and the Middle East, showcasing the new livery to guests across Etihad’s network.

Snapshot of Etihad Airways’ liveries in the past

The airline has a tradition of releasing new liveries to mark significant anniversaries. It displayed a Boeing 787 Dreamliner with ‘Mission: Impossible’ logos on its engines last year.

The aircraft, which was utilised by the actors and crew of ‘Mission: Impossible – Dead Reckoning Part One’, which also included sequences shot in Abu Dhabi, was unveiled by Hollywood star Tom Cruise.

Earlier in 2019, Etihad unveiled a livery to commemorate its collaboration with Manchester City Football Club.

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