Abu Dhabi-based healthcare platform PureHealth has introduced a new hybrid technology platform designed to connect remote and in-hospital healthcare services, improving patient access to various specialties in remote areas. Now available after a successful pilot phase, this service targets residents of the Al Dhafra region. Patients can visit SEHA-affiliated facilities in Al Dhafra to receive remote healthcare consultations and medical examinations with doctors from PureHealth’s broader network.
Comprehensive remote examinations
Equipped clinics will facilitate comprehensive remote examinations and provide immediate access to specialists in areas such as chronic disease management (diabetes and hypertension), cardiology, neurology, endocrinology, and oncology, along with follow-up consultations and critical condition monitoring.
Alignment with digital innovations
This initiative, supported by PureHealth’s subsidiary SEHA, aligns with the group’s vision to leverage digital innovations for improved healthcare standards and accessibility for all UAE residents.
Commitment to healthcare transformation
Rashed Al Qubaisi, Group Chief Operating Officer at PureHealth, stated that the company’s strategy is to bring healthcare to the cloud across Abu Dhabi, the UAE, and beyond. He emphasized that PureHealth is dedicated to enhancing accessibility and health outcomes by advancing healthcare with digital technologies.
Virtual network of specialists
The program acts as a virtual network of SEHA specialists linked to affiliated clinics throughout the emirate. Upon arriving at the remote clinics, on-site staff connect patients with their doctors and conduct necessary tests, enabling SEHA doctors to utilize precision biomedical devices for real-time expertise and high-quality patient care.
Advanced digital diagnostic tools
The platform’s functionality is bolstered by various digital diagnostic tools, such as video scopes and digital stethoscopes, enabling thorough remote assessments. The hybrid facilities primarily cater to consultations for specialized conditions.
Beyond enhancing healthcare access, the platform also promotes environmental sustainability by minimizing travel and reducing carbon emissions, in line with PureHealth’s goal of achieving net zero by 2040.
Enhanced communication and collaboration
Incorporating video conferencing technology enhances communication between patients and providers. It integrates smoothly with existing healthcare systems. This improvement further fosters better collaboration among medical professionals and ensures continuity of care.
Streamlined booking process
The booking process is streamlined, allowing patients to request appointments as usual when visiting a remote clinic.
PureHealth is leading the way in transforming healthcare. It does this by strategically blending technology and data. This effort spans its extensive network, which includes hospitals, clinics, diagnostic centers, insurance solutions, pharmacies, health technology, and procurement services. Through these initiatives, PureHealth solidifies its role as a leader in longevity science and the evolution of healthcare systems.
Read more: PureHealth contributes $272.2 million to support National ICV program
Strong revenue growth
Moreover, in July 2024, PureHealth reported a significant revenue growth of 53 percent year-on-year, reaching AED12.5 billion ($3.4 billion) in the first half of 2024. This growth was primarily fueled by robust performance across most of its sectors, particularly in hospitals, insurance, and procurement.
Profitability metrics
Additionally, PureHealth’s profitability has improved. Its EBITDA increased by 15 percent annually. In H1 2024, EBITDA reached AED2.2 billion. This resulted in an EBITDA margin of 17.2 percent. Also, the group’s net profit reached AED1 billion, which translates to a net profit margin of 8 percent.
Surge in hospital revenues
Furthermore, hospital revenues surged by 83 percent year-on-year to AED9.6 billion in H1 2024, driven by the acquisitions of Sheikh Shakhbout Medical City (SSMC) and Circle Health Group. Increased patient volumes further bolstered revenues in this segment, with overall bed occupancy rising by 11 percent to 72 percent.
Growth in insurance segment
The insurance segment also showed strong growth, with revenues climbing 15 percent annually to AED3.3 billion in H1 2024, largely due to a rise in premiums from an enhanced insurance portfolio. Additionally, the total number of active members in this segment grew to 3.1 million in H1 2024, up from 2.9 million in the same period last year.
Procurement and supply contributions
Furthermore, the procurement and supply of medical services contributed to PureHealth’s revenue growth, with this segment recording a 36 percent annual increase to AED2.7 billion in H1 2024. This growth was attributed to onboarding new customers and executing strategic expansions in diagnostics, medical devices, pharmaceuticals, and diabetes care.
Strategic acquisitions
PureHealth has fully acquired Circle Health Group, the largest independent hospital operator in the U.K., as well as SSMC, the UAE’s leading healthcare complex renowned for its advanced stem cell therapy and top-tier clinical expertise.
Support for National ICV Program
Since the first quarter of 2023, PureHealth has contributed AED1 billion ($272.2 million) through local procurement to support the National In-Country Value (ICV) Program. This program is a key element of the UAE’s national industrial strategy, aimed at increasing the industrial sector’s contribution to the gross domestic product (GDP) to AED300 billion by 2031.
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