AC Milan, the iconic Italian team, is taking a bold stride towards global expansion by inaugurating Casa Milan Dubai. This remarkable development serves as a testament to the Rossoneri’s new evolution under the leadership of RedBird Capital. This marks a significant milestone in their strategic plans for future growth.
A home away from home
Situated on the 31st floor of the modern ICD Brookfield Place, Casa Milan Dubai is strategically positioned to serve as a central hub for the club’s operations and initiatives in the Middle East. The club is capable of meeting the needs of a market that is increasingly aware of its relevance at a global level. Therefore, this strategic location places AC Milan at the center of Dubai’s vibrant community, encompassing corporate offices, retail, and wellness.
Casa Milan Dubai solidifies AC Milan’s commitment to the UAE and the entire Middle Eastern region. It creates a profound connection with key stakeholders, including institutions and long-standing partners like Emirates and SIRO (Official Hotel Partner).
Notably, AC Milan became the first Italian football club to open an office in the MENA region. This demonstrates its commitment to enhancing engagement with the local fanbase, which exceeds 35 million people across the MENA region. Moreover, Rossoneri is the most supported Italian football club in the region, making this strategic move an exciting venture.
Growing popularity of football
By extending its reach into the region, AC Milan aims to tap the rapidly growing popularity of football in the region. It will create a lasting impact on the sport’s development in the area. The club plans to expand its program in the region with the goal of nurturing young football talent. Thus, that strengthens their bonds with their passionate Middle Eastern fanbase.
Giorgio Furlani, CEO of AC Milan, expressed his excitement, stating that “Casa Milan Dubai represents our commitment to global growth and our strong belief in the potential of the Middle Eastern market.” He added that the office is “a testament to AC Milan’s ambition to foster a stronger, more global football community, connecting hearts and minds worldwide.”
Read: Saudi is sole contender for hosting 2034 World Cup
Collaboration with Nāyla al-Khāja
To mark the opening of Casa Milan Dubai, the club collaborated with Emirati Award-winning female director and producer, Nāyla al-Khāja. This creative partnership has resulted in a compelling video that transcends boundaries. Therefore, It positions AC Milan as a modern football club with strong values and international appeal.
The inauguration of Casa Milan Dubai reflects a new growth phase for AC Milan. This transformation underscores the club’s commitment to excellence both on and off the pitch. AC Milan’s remarkable journey is aptly recognized by Brand Finance, acknowledging it as the world’s fastest-growing football club.
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