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AD Ports Group company Noatum enters Egypt’s market with Safina acquisition

Safina will be rebranded as Noatum Maritime Egypt
AD Ports Group company Noatum enters Egypt’s market with Safina acquisition
Acquisition of controlling stake in the company to expand Noatum Maritime’s presence in the Middle East region

Noatum, an AD Ports Group company, has announced the acquisition of a majority stake in Safina B.V., a provider of maritime agency and cargo services in Egypt and across the Middle East region. The deal is likely to close in Q3 2024.

Safina will then be known as Noatum Maritime Egypt and integrate into the Noatum Maritime ecosystem. Its founders will retain a minority stake in the business.

The acquisition of Safina is a significant step for Noatum Maritime in its ongoing expansion across the Mediterranean, which recently included the launch of its offices in Türkiye.

Along with its growth in the Middle East region, the move also integrates well into AD Ports Group’s broader presence in Egypt, which was recently marked with signing of concession agreements for the management and operation of cruise and Ro-Ro terminals at Safaga, Hurghada, Sharm El Sheikh and Sokhna ports.

Key maritime player

Safina is a key player in the Egyptian maritime industry, offering comprehensive agency services and maritime logistics to shippers serving the metals, minerals, and fertilisers sectors. With Noatum’s extensive international network, Safina will be in an excellent position to access new customers from more diverse industries and strengthen its local presence.

Safina is situated across six strategic office locations, including its headquarters in Cairo which allows it to provide agency services across 15 Egyptian ports, offering liner and tramp agency services as well as transit services through the Suez Canal. Safina enjoys a sizable market share in both Mediterranean and Red Sea Egyptian Ports, inclusive of Sokhna, Adabiya, Damietta, Port Said and Alexandria.

“Welcoming Safina into the Noatum Maritime family aligns perfectly with our vision for growth. The move enhances our presence in key markets and enables us to strengthen our service offering across Egypt, the Middle East and North Africa, providing for greater flexibility and opportunities to meet our customers’ needs. By leveraging Safina’s four decades of experience and local expertise, we aim to further optimise our operations, strengthen customer relationships, and drive sustainable growth,” Terry Gidlow, CEO, Noatum Maritime, Noatum, Logistics Cluster, AD Ports Group, said.

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