The Abu Dhabi Fund for Development (ADFD) has launched its new corporate identity on its 53rd anniversary. The fund’s new identity reflects its ambitious strategic direction to support sustainable development and ensure a more advanced and prosperous future for the next 50 years.
The new identity embodies the core values of the UAE community, highlighting the nation’s efforts to assist beneficiary countries in achieving their development objectives. It also integrates key elements that enhance ADFD’s brand recognition, reflecting its expanding scope of operations which align with the visions of partner governments and national institutions to achieve sustainable development goals.
On its 53rd anniversary, #ADFD unveils the new corporate #identity aligned with ambitious #strategic directions, built upon best international practices and standards.#ShapingTheFutureTogether pic.twitter.com/TRBYnlShwI
— صندوق أبوظبي للتنمية (@ABUDHABI_FUND) July 15, 2024
“The launch of the new corporate identity marks a milestone in the Fund’s achievements over the past 50 years. The identity reflects our ambition and determination to continue our progress, improve the quality of life in communities, and maintain the UAE’s position as a global leader in development work,” stated Mohamed Saif Al Suwaidi, director general of the ADFD.
Al Suwaidi added that the corporate identity would serve as a roadmap for the Fund’s future. Moreover, it will strengthen ADFD’s position as a leading global development institution.
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ADFD’s corporate identity launched under the theme ‘Shaping the Future Together’. This identity aligns with the UAE’s strategic vision to achieve the 2030 Sustainable Development Agenda. Moreover, it highlights the importance of anticipating the future for a sustainable national economy and fostering global prosperity.
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