Abu Dhabi Investment Office (ADIO) has formed a strategic, multi-year alliance with Gushcloud International, a global creator management and licensing firm that leverages AI technology. Under this agreement, Gushcloud will set up its EMEA and India regional headquarters in Abu Dhabi, propelling the emirate’s rapidly expanding digital creator economy and solidifying its status as a global digital media hub.
Gushcloud’s expansion is anticipated to create over 100 full-time positions across various sectors, including technology, finance, sales, and legal. Furthermore, Gushcloud will initiate a Creator Venture Programme (CVP) designed to provide funding and business support to both local and international digital content creators, amplifying Abu Dhabi’s attractiveness as a vibrant destination for digital talent.
Founded in Singapore, Gushcloud operates in 13 markets and manages a global network of over 100,000 content creators, influencers, and celebrities. As part of its expansion in Abu Dhabi, the company intends to transfer senior management to the emirate, which is projected to become Gushcloud’s largest international office to date.
His Excellency Badr Al-Olama, director general of ADIO, stated: “Abu Dhabi is building a world-class digital media ecosystem that empowers creators, innovators and investors with vast opportunities for global growth. Strategic partnerships, such as our agreement with Gushcloud, reinforce this vision, reflecting Abu Dhabi’s competitive advantages in talent, infrastructure and investment while accelerating our efforts to foster innovation-driven growth.”
Driving IP development and educational collaboration
In addition to job creation, this partnership will enhance IP development in media content, reinforcing Abu Dhabi’s leadership in cutting-edge content creation and digital rights management. Gushcloud will partner with local entities to develop training programs and internships for students in Abu Dhabi universities, nurturing digital media expertise in future generations.
Althea Lim, group CEO and co-founder of Gushcloud International, remarked: “Abu Dhabi offers a strong ecosystem for digital content creators. This expansion allows us to contribute to the industry’s growth while tapping into regional talent. The city’s strategic location and business-friendly environment make it an ideal hub for our operations in EMEA and India. We look forward to deepening our connections with the local community and contributing to its vibrant digital media ecosystem.”
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Commitment to local talent development
Gay Carr, chief people officer for Gushcloud MENA and group chief of staff, commented: “Building a strong local talent base is key to Gushcloud’s growth. Our leadership team is committed to supporting this expansion while creating opportunities for Emirati talent through partnerships with local governments and universities.”
Impact of the global content creator economy
The global content creator economy is valued at approximately $250 billion, with forecasts indicating it could reach $440 billion in the coming years. This agreement signifies another stride forward in Abu Dhabi’s dedication to the digital media sector, broadening opportunities for content creators and reinforcing the emirate’s role as a global media and entertainment hub. Gushcloud’s presence in Abu Dhabi will further enhance the region’s reputation as a hotspot for innovation, sustainable business practices, and a forward-looking digital economy.
