ADNOC Distribution and noon have signed a Memorandum of Understanding (MoU) to explore opportunities for enhancing last-mile delivery through AI-powered logistics collaboration. This partnership aims to leverage the strengths of both companies to improve service efficiency and customer satisfaction.
ADNOC Distribution is the UAE’s largest fuel and convenience retailer, while noon stands out as a leading online retailer and delivery service. This collaboration merges ADNOC Distribution’s robust physical retail presence with noon’s AI-enabled logistics platform, which optimizes delivery operations through smarter inventory management, personalized recommendations, and real-time route planning.
New noon Minutes distribution centers will be established at ADNOC Distribution service stations, significantly reducing delivery times and expanding the reach of last-mile fulfillment throughout the UAE. For the first time, noon riders will deliver ADNOC Oasis products ordered via the ADNOC Distribution app, according to a statement.
This collaboration will also illustrate ADNOC Distribution’s commitment to creating hyper-personalized experiences for its customers, enabling targeted recommendations through the ADNOC Rewards program. Dr. Sultan Ahmed Al Jaber, Managing Director and Group CEO of ADNOC, along with Mohamed Alabbar, founder of noon, were present at the signing ceremony.
Extensive service network
With 551 service stations and 373 ADNOC Oasis convenience stores spanning all seven emirates, ADNOC Distribution operates the most extensive mobility retail network in the UAE. The company provides a variety of mobility and non-fuel services, including EV charging, car washes, and lube changes.
Bader Saeed Al Lamki, CEO of ADNOC Distribution, commented: “This partnership marks a new chapter in ADNOC Distribution’s transformation. By combining our nationwide retail network with noon’s advanced digital and logistics capabilities, we are accelerating our journey to turn service stations into smart convenience hubs—powered by technology and focused on delivering real value to our customers and shareholders.”
Redefining convenience
‘Noon Minutes’ is redefining quick commerce in the region, enabling millions of ultra-fast deliveries from groceries to gadgets across the UAE and KSA in under 15 minutes. With this new partnership, more people across the UAE will experience this speed and convenience.
Faraz Khalid, CEO of noon, added: “Our collaboration with ADNOC Distribution is a major step forward in how we redefine convenience for customers in the UAE. By integrating our digital platforms with ADNOC Distribution’s infrastructure, we will continue to deliver unmatched speed, selection, and reliability to our customers across the UAE. With ADNOC Distribution as a partner, noon is stronger and even better positioned to serve our customers.”
The collaboration also emphasizes ADNOC Distribution’s broader strategy to expand non-fuel retail, grow digital channels, and enhance operational efficiency through the deployment of AI and digital projects across its business.
