ADNOC has been ranked the sixth most valuable global energy brand in Brand Finance’s inaugural Energy 100 report. The energy giant’s brand value now stands at $19 billion, up 25 percent on last year. Its rise in the global brand value rankings marks progress for the company.
Brand Finance has also confirmed that His Excellency Dr Sultan Ahmed Al Jaber, ADNOC managing director and group CEO, was the top-ranked ‘brand guardian’ among global energy brands. Al Jaber has transformed ADNOC into an advanced and progressive international energy company at the forefront of artificial intelligence and advanced technology deployment.
Middle East energy brands see 22 percent surge in value
Middle East energy brands have seen a 22 percent surge in brand value in 2025, over 10 times that of the global average, according to the report. Middle Eastern brands contribute a total brand value of $71.3 billion to the ranking.
The Energy 100 2025 is made up of the top 50 oil & gas brands, collectively valued at $444.1 billion, a 4 percent year-on-year growth from 2024, plus the top 50 utility brands, valued at $244.5 billion, up 5 percent from 2024. The total combined value is $688.6 billion.
“This year’s Energy Brands Report highlights the sector’s adaptability and resilience amid a rapidly evolving global landscape. As energy demand accelerates, leading brands are stepping up, aligning growth ambitions with net-zero commitments. The integration of Oil & Gas and Utilities into a unified study reflects a growing convergence in energy narratives, where innovation, clean energy investment, and stakeholder transparency are critical to long-term brand strength,” said Savio D’Souza, senior director at Brand Finance.
Read: Crude oil prices climb to $67.55 on strong U.S. demand as tariff concerns persist
Aramco remains second most valuable oil & gas brand
Aramco, valued at $41.7 billion, remains the second most valuable oil & gas brand. The brand continues to have a strong brand rating (AAA-), which has helped its brand value remain stable in the face of declining oil prices driven by a global supply surplus, ongoing geopolitical uncertainties and shifting energy market dynamics.
Meanwhile, ADNOC has leapfrogged BP and TotalEnergies into sixth place, continuing its rapid rise from outside the top 20 most valuable oil & gas brands in 2017. ADNOC also retained its position as the fifth strongest brand amongst oil & gas brands.
Shell (brand value down 10 percent to $45.4 billion) retained its position as the world’s most valuable oil & gas brand, ranked for the 11th consecutive year. Shell’s continued focus on LNG and gas has positioned the brand well in the growing energy sector. Notably, Shell has also emerged as the strongest oil & gas brand ranked this year with a Brand Strength Index (BSI) score of 87.5/100 and an AAA brand strength rating.
In addition, PetroChina (brand value up 17 percent to $33.3 billion) retained its position as the third most valuable oil & gas brand in this year’s rankings, followed by Sinoptech and ExxonMobil.
