Abu Dhabi Pension Fund (ADPF) has teamed up with Aldar to provide pensioners and beneficiaries with special discounts, rewards, and offers through Aldar’s loyalty platform, Darna. This initiative is part of ADPF’s ongoing mission to improve the financial stability and overall well-being of its members.
Benefits of Darna platform
As part of this collaboration, ADPF members will have access to a range of benefits across Aldar’s diverse brands and partner networks. The Darna platform will offer pensioners and beneficiaries customized discounts and promotions. Notably, the program allows members to earn points on their everyday purchases, which can be redeemed for additional points, personalized offers, and services within Aldar’s portfolio. Users can exchange these points for a variety of services, including property transactions, maintenance bookings, school fee payments, shopping experiences, hotel accommodations, and beach access.
Accessing Darna benefits
To access the Darna benefits, pensioners will receive a unique code via SMS to activate their accounts on the Darna app, which is available for download on both the Apple Store and Google Play. The app provides users with a comprehensive list of companies and outlets offering discounts, along with opportunities to earn more points for additional rewards.
Commitment to quality of life
This partnership reflects ADPF’s commitment to enhancing the quality of life for pensioners through innovative programs. It also highlights the shared dedication of ADPF and Aldar to deliver high-quality services that foster the stability and comfort of pensioners and the broader Emirati community.
His Excellency Khalaf Abdullah Al Hammadi, director general of the Abu Dhabi Pension Fund, expressed excitement about the collaboration with Aldar, noting that it represents a significant advancement in efforts to enhance the lives of pensioners. Additionally, he emphasized the aim of providing the finest services and benefits to retirees and stated that this partnership would grant them access to exclusive discounts and offers across a variety of services.
Adel Abdulla Albreiki, chief executive officer at Aldar, conveyed enthusiasm for the partnership with the Abu Dhabi Pension Fund, highlighting the commitment to offer exclusive rewards and benefits to pensioners. He further mentioned that Aldar is focused on meeting community needs by providing innovative experiences and advantages across various sectors, including real estate, retail, education, and hospitality. He also remarked that this partnership aligns with their objectives to positively impact communities and strengthen the Abu Dhabi economy.
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