Ain Dubai, Mercedes-Benz enter 3-year partnership
When it comes to Dubai, the standards are expected to be nothing short of the highest caliber.
So, when Mercedes-Benz Cars Middle East teamed-up with Ain Dubai, the emirate’s newest touristic attraction, the result was, as usual, unusual.
The three-year term partnership gives Ain Dubai’s visitors the chance to enjoy unobstructed views of Dubai’s shoreline and the Arabian Gulf, from a “specially designed” Mercedes-Benz Café cabin, hanging 250 meters above ground.
“Guests can now experience the luxury that Mercedes-Benz is known for… and relax in complete comfort as they take in the phenomenal views of Dubai, perfectly complemented by the exceptional food, drinks and hospitality on offer,” explained Krishan Bodhani, Vice President and Director of Sales and Marketing of Mercedes-Benz Cars Middle East.
The partnership will further celebrate the global launch of the automotive giant’s EQS, the first ever all-electric luxury sedan from the company, by featuring its elements on Ain Dubai.
Ronald Drake, Ain Dubai’s GM, believes that Dubai’s newest tourist attraction, plays a strong role in supporting the emirate’s image and vision to be a leading tourism hub.
“The partnership with Mercedes-Benz is extremely fitting, given the luxury and excellence the brand stands for,” he explained.
Standing at 250m tall, Ain Dubai, which features 48 passenger cabins, has the capacity to carry more than 1,750 visitors at once, is both the world’s largest and tallest observation wheel.