The Emirate of Ajman saw a notable boost in its tourism sector during the first quarter of 2024.
According to a recent statement from the Ajman Tourism Development Department (ATDD), the total tourism revenue saw a 7 percent increase compared to the same period in 2023. This growth can be attributed to a 3 percent rise in occupancy rates and a 9 percent increase in visitor numbers.
Furthermore, the average duration of hotel stays also showed a positive trend, with a 5 percent increase. The release of these figures coincided with the start of the Arabian Travel Market (ATM) 2024 event, currently taking place from May 6 to May 9, 2024, at the Dubai World Trade Centre. ATDD is actively participating in the event.
The statement highlighted the department’s objectives for the event, which include showcasing Ajman’s rich cultural heritage, its diverse tourism offerings, and its vibrant events calendar. Additionally, the department seeks to establish strategic partnerships to enhance cooperation and further strengthen Ajman’s position as a prominent global tourism destination.
Looking back at 2023, the month of October stood out with a 5 percent increase in tourism activity, leading to a significant 11 percent rise in visitor numbers. This surge in occupancy rates contributed to a 5 percent growth in revenue per available room (RevPAR), ultimately resulting in an 11 percent increase in total revenue on an annual basis.
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