Al Masaood Group to showcase first-of-its-kind EV charging solution at COP28

The Group, through its Power Division, will showcase the innovative SHAMS+
Al Masaood Group to showcase first-of-its-kind EV charging solution at COP28
New solution aimed at revolutionising electric mobility

Al Masaood Group, a prominent business conglomerate in Abu Dhabi, will actively participate in the forthcoming COP28 UAE event, scheduled to take place in Expo City, Dubai. This significant conference will convene world leaders, policymakers, industry experts, and environmental advocates from various countries to engage in discussions and formulate strategies to effectively address the challenges posed by climate change. COP28 is slated to occur from November 30 to December 12, 2023.

Read more: H.E. Masaood Ahmed Al Masaood: Navigating a greener future with Abu Dhabi’s Al Masaood Group

Al Masaood’s Power Division will present the pioneering SHAMS+ at the upcoming event. This groundbreaking solar power charging station, designed and manufactured in the UAE, is specifically tailored for electric vehicles and hybrid marine vessels. SHAMS+ represents an innovative solution as it harnesses 100 percent renewable energy, while also being re-deployable, carbon-neutral, and requiring minimal maintenance. By showcasing technologies like SHAMS+, Al Masaood demonstrates its crucial role in driving the adoption of clean energy and actively supporting the UAE’s sustainability agenda. Moreover, the company’s efforts contribute significantly to global climate initiatives aimed at combating global warming.


Steadfast dedication

Hani El Tannir, CEO of Al Masaood Group Industrial, emphasized the company’s participation in COP28 as a testament to its steadfast dedication to leading the way towards a sustainable future, both within the UAE and on a global scale. He stated, “Our presence at COP28 serves as a powerful testament to our dedication to advancing green mobility and the development of ground-breaking technologies like SHAMS+ reflects our commitment to sustainable solutions. We hope that SHAMS+ will encourage a substantial increase in the adoption of electric vehicles and marine vessels within the region, as well as providing clean source power to other applications.

“In a world increasingly focused on reducing carbon emissions and embracing cleaner alternatives, SHAMS+ arrives at an ideal moment. At the heart of it is sustainability, convenience and reliability, as we continue to embrace a greener solutions mindset,” he added.

Hani El Tannir, CEO of Al Masaood Group Industrial

Tangible achievement

SHAMS+ is one of many tangible achievements that testify to Al Masaood’s commitment to sustainability, decarbonisation, and the clean energy transition. The Group has recently launched its Sustainability Report 2022, emphasising its dedication to achieving sustainability goals across the board. In line with the Abu Dhabi Environment Vision 2030, the Group has outlined its key Environmental, Social, and Governance (ESG) initiatives, and has been making substantial strides to contribute to the UN Sustainable Development Goals. Continuing its forward momentum, Al Masaood has further cemented its sustainability efforts by signing the “Climate-Responsible Companies Pledge” launched by the UAE’s Ministry of Climate Change and Environment), thereby aligning with the country’s “Net Zero by 2050” strategic initiative.


Al Masaood Group’s participation in the momentous COP28 event underscores its deep commitment and proactive approach towards climate action, in alignment with both national and global objectives. The company acknowledges the significance of leading by example and upholding the commitments it has made to its community and the pursuit of a sustainable future for everyone.

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