7X, the UAE-based holding group specializing in trade, transport, and logistics, and parent company of key entities including EMX and Emirates Post, has announced a strategic partnership with Amazon UAE.
The collaboration is set to transform last-mile delivery using 7X’s logistics arm, EMX, and its network of Dark Stores.
As part of the agreement, Amazon will leverage EMX’s strategically located Dark Stores as hyperlocal fulfilment hubs, enabling faster delivery of high-demand products to customers across the UAE.
These fulfilment hubs, embedded within residential and commercial neighborhoods, will allow Amazon to position select inventory closer to customers, boosting delivery speeds while supporting broader goals around sustainability and urban planning.
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Answering the demand for everyday essentials
The initiative is designed to address the rising demand for rapid access to everyday essentials such as groceries, personal care items, electronics, and household goods.
By placing products nearer to where people live and work, the partnership aims to reduce traffic congestion on major roads, shorten delivery distances, and lower the environmental footprint of e-commerce logistics.
The partnership is also aligned with the UAE’s broader vision to lead in smart logistics and sustainable urban development. By minimizing transportation needs within cities, the collaboration supports national efforts to cut emissions and reduce logistical inefficiencies.
7X’s logistics expertise
Tariq Al Wahedi, group CEO of 7X, commented: “At 7X, we are building a dynamic ecosystem powered by innovative technology and continuous progress. This strategic collaboration with Amazon leverages our extensive network through our subsidiaries to enable seamless scaling, faster fulfilment, and smarter delivery solutions.
“As the partnership evolves, we look forward to exploring additional ways to support customer convenience, operational efficiency, and contribute to the UAE’s digital economy and sustainability ambitions.”
The agreement ensures everyday essentials are within faster reach of consumers, meeting the demand for convenience without compromising environmental or social goals.
As the partnership evolves, 7X and Amazon UAE will continue to explore opportunities to scale the model further, reinforcing their shared commitment to innovation, operational excellence, and the transformation of last-mile delivery in the UAE.
E-commerce leader
Ronaldo Mouchawar, vice president of Amazon Middle East, Africa, and Turkey, said: “7X has been our long-standing valued partner since Amazon’s launch in the UAE, and this latest collaboration exemplifies our shared innovative spirit. This partnership underscores the power of inter-sector collaboration, demonstrating how logistics innovation and e-commerce expertise can converge to serve today’s digital and online retail landscape, while supporting the UAE’s infrastructure efficiency, transportation and sustainability goals.
“We prioritize integrated urban planning, and ensure that, as we grow, we continue to serve the UAE’s national agenda. As we enhance customer convenience across the UAE, we are proud to be working alongside 7X to contribute to the UAE’s digital economy.”
The initiative highlights the importance of strategic collaboration between technology and logistics leaders can drive not just customer satisfaction, but meaningful progress toward a more sustainable way of life.
