Amira Sajwani, founder of PRYPCO and Amali Properties, talks about how her projects are disrupting the real estate sector with bold propositions – from a digital property ecosystem to a new luxury lifestyle concept. In this interview with Economy Middle East, she reveals what her leadership is, and where she wants her own legacy to be.
In which specific and significant ways will PRYPCO revolutionize the property industry in the UAE and beyond?
PRYPCO revolutionizes the real estate industry by providing several services under one umbrella. We offer digitized mortgage services to all clients or even real estate brokers who want to put their clients in touch with us. We offer a fully functional dashboard providing stakeholders with 100 percent transparency on leads. And we do this while also ensuring absolute data privacy and confidentiality.
So, whether you’re a first-time buyer, a second homeowner, or someone seeking to refinance an existing home, we have you covered with preapprovals within 48 hours.
We also introduced an innovative solution for individuals willing to enter the real estate industry with a low entry price, for as low as AED500. It is fractional ownership that we call “Blocks” at PRYPCO. Blocks will democratize the real estate industry. It will also allow you to have several investments in your portfolio.
Additionally, we offer visa processing services for expatriates and non-residents. These encompass various visa categories in the UAE, including the golden visa, investor visa, retirement visa, and more.
How has PRYPCO been received in the real estate market so far since it launched? Do you see PRYPCO eventually becoming the preferred means for investors or property buyers to invest in real estate?
I firmly believe that PRYPCO is poised to become the preferred platform for anyone involved in the real estate industry. We have disbursed mortgages worth over AED1.5 billion and served more than 2,000 customers. These include both UAE and non-UAE residents. Our success rate for pre-approvals within 48 hours stand impressively at 95 percent.
What sets PRYPCO apart is that we offer all real estate services covering every aspect of your real estate journey. While competitors and other companies may offer individual services, PRYPCO provides a one-stop solution for everyone. And that’s what distinguishes us.
With that being said, PRYPCO is just beginning its journey. And our aim is to revolutionize the real estate market.
You also co-founded Amali Properties alongside your brother Ali Sajwani. How do you see this venture differentiating itself in a highly competitive market? How does your project pipeline look like?
The name Amali comes from the word “Amal” in Arabic – which means hope. My brother Ali and I founded Amali to make the dreams and hopes of our valued clients come true.
Our first product is “Amali Island”, situated at The World Islands. It consists of 24 exclusive ultra-luxury villas with breathtaking views of the Dubai skyline, Palm Jumeirah, and Atlantis The Royal.
We have 2 separate huge plots, which we merged into one, 1,200,000 square feet, creating Amali Island. It’s a one-of-a-kind experience that offers bespoke island living, where every day feels like a holiday, just a short boat ride away from everything the city has to offer.
Following two different approaches to designing contemporary Minima and opulent Grande, we have seven different villa types. Each is a masterpiece of craftsmanship and sculptural art. We have engaged world-class consultants such as Elastic Architects, HBA Residential. We’ve also tapped technical consultants that are top in their fields like Marine, Building, Environmental, Energy Disciplines, to ensure the Island is executed to perfection across all lenses.
The island will be fully amenitized with direct beach access for all the units, boat moorings, helipad, watersports facilities, a residents community club, a gym, a spa, kids play area, outdoor sports facilities, high-end cigar lounge, multiple food & beverage venues, as well as a 10,000 square-foot Clubhouse, and further facilities typically provided at a luxury facility of this caliber.
Amali is a one-of-a-kind resort and waterfront living experience that will redefine the concept of luxury living.
Read: Abu Dhabi property market continues strong growth
As a woman business leader, what are your thoughts on gender equity in the workplace? And why do you think should businesses, big or small, create pathways or open up opportunities for women business leaders?
Anyone who knows me, knows that I firmly believe in gender equity in the workplace, and the important role of women business leaders played across several industries.
It’s no secret that women’s empowerment in the UAE is a top priority. Our nation has established a range of incentives to promote gender equality, which is why it ranks among the best in the Middle East for gender equality.
If you were to describe your leadership style in one word – what would it be and why?
I consider myself a leader, not a manager. I’m endlessly supporting my team whenever they need me, and I work with them rather than making them feel like they work for me.
This is the core of my leadership style, and I always try to ensure that I motivate my team to achieve the best results together, as we always strive to be number one.
You are part of the Sajwani legacy. If you were to be asked where you want to take the family legacy in the future, what would you say?
The legacy that my visionary father created is known particularly for its excellence in the real estate market. And I proudly carry the weight of this legacy by ensuring that I take it to the next level across my different roles in DAMAC, PRYPCO, and Amali Properties.
We always aim to deliver world-class quality to our valued customers. And more importantly, we prioritize transparency and honesty. Those are the greatest lessons our father instilled in us.
For more interviews, click here.
