Apparel Group, a global fashion and lifestyle retail conglomerate based in Dubai, has announced a strategic partnership between its flagship loyalty program, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform. Together, they are introducing Spend to Invest, a new way for shoppers to turn their everyday purchases into a step towards owning a home.
Club Apparel has been more than a platform to collect points. In the UAE alone, it has built a community of almost 4 million members who enjoy personalised rewards, exclusive experiences, and direct access to some of the most loved fashion, footwear, beauty and lifestyle brands in the world.
Now, with Spend to Invest, members can shop their favourite Apparel Group brands and use the points they earn to buy a share in Dubai’s vibrant property market through the PRYPCO Blocks app. Starting from as little as AED2,000, they can begin building equity while still enjoying all the instant rewards they know and love.
Read more | PRYPCO: Redefining the real estate landscape
Transforming rewards into real estate investments
Sima Ganwani Ved, founder and chairwoman of Apparel Group, also commented: “Our mission has always been to enhance the lives of our customers. We have brought them the best in fashion, footwear and beauty, and now we are giving them the chance to turn their rewards into a step towards owning a home. This is about adding real value to their everyday choices and helping them invest in a future that goes beyond shopping.”
“This partnership is a game-changer,” said Amira Sajwani, chairperson, PRYPCO Blocks and Founder and CEO of PRYPCO. “For the first time, we’re bridging the gap between consumer spending and property investing, enabling customers to turn shopping rewards into real estate investments. It’s part of our broader mission to democratize property ownership and offer every individual a chance to build wealth through real estate.”
This partnership changes what it means to be part of a loyalty program. It blends style, convenience and opportunity, allowing members to enjoy the brands they love today while moving closer to one of life’s biggest dreams, owning their future home.
