On the second day of its 50th-anniversary celebration, Arab Health, recognized as the Middle East’s most significant and largest healthcare congress since its inception in 1975, proudly revealed its new identity as World Health Expo Dubai (WHX Dubai). This transformation symbolizes a visionary shift for the next 50 years of collaboration and innovation in global healthcare, emphasizing Dubai’s emerging role as a pivotal hub for medical progress.
A legacy of healthcare connections
For five decades, Arab Health has been an essential platform for fostering healthcare connections throughout the region. The event has expanded remarkably, evolving from merely 40 exhibitors in its first year to a globally esteemed gathering that attracts over 60,000 healthcare professionals annually. The introduction of WHX Dubai marks a new era, encapsulating a progressive approach to uniting people, businesses, governments, and innovators across international borders.
Peter Hall, president of Middle East, India, Türkiye & Africa at Informa Markets, stated: “The 50th-anniversary edition of Arab Health has been a fitting platform to unveil this exciting new identity. The rebrand to WHX Dubai represents the evolution of Arab Health into a global force for healthcare transformation – an exciting future characterized by international collaboration, technological breakthroughs, and innovation without borders.”
“This new identity reflects Dubai’s crucial role as a leader in healthcare innovation and underscores the city’s enduring contribution to the event’s success over the past 50 years. By rebranding to WHX Dubai, we express our ongoing gratitude to the people of Dubai for their enthusiasm for the event while looking ahead to the next era of global healthcare transformation.”
Read more: Sheikh Ahmed bin Mohammed opens landmark 50th edition of Arab Health
A unified brand for global healthcare events
The name World Health Expo (WHX) serves to unify Informa’s healthcare events globally, enhancing the facilitation of connections and collaborations under one cohesive brand. WHX Dubai aims to build upon the achievements of Arab Health, linking more than half a million healthcare professionals across nine countries and four continents. By consolidating each event within the Informa Markets Healthcare portfolio, WHX seeks to magnify their influence, promoting greater innovation, stronger relationships, and transformative progress within the healthcare ecosystem.
WHX Dubai, formerly known as Arab Health, will run until Thursday,January 30, 2025, at the Dubai World Trade Centre (DWTC), under the theme “Where the World of Healthcare Meets.” This event will host over 3,800 exhibitors and is expected to attract more than 60,000 visitors from over 180 participating countries, offering a unique platform for innovation, collaboration, and education in healthcare.
Arab Health 2025 is supported by various governmental entities, including the UAE Ministry of Health and Prevention, the Dubai Health Authority, the Department of Health, and the Dubai Healthcare City Authority.
