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Aston Martin to invest $2.54bn in high-performance EVs

As part of the luxury car brand's green strategy
Aston Martin to invest $2.54bn in high-performance EVs
Aston Martin will launch its first electrified model in 2025

Aston Martin is plugging in $2.54bn over the next five years to accelerate its high-performance electric vehicle ambitions.

The investment is part of the British luxury car brand’s broader Racing. Green. sustainability strategy.

In addition, Aston Martin has inked a supply deal with US-based electric vehicle (EV) manufacturer Lucid Group. The partnership will help propel its pursuit to create the world’s most thrilling and desirable electric performance cars.

The deal also seeks to secure the British carmaker’s long-term growth as it transitions from internal combustion engines (ICE) to battery electric vehicle (BEV) technology.

Game changer

Under the partnership, Lucid will supply Aston Martin with industry-leading electric vehicle technologies. This will be central to Aston Martin’s new in-house BEV platform.

“The supply agreement with Lucid is a game changer for our EV-led future growth,” said Aston Martin’s Executive Chairman, Lawrence Stroll. “Based on our strategy and requirements, we selected Lucid, to gain access to the industry’s highest performance and most innovative technologies for our future BEV products.”

The luxury car brand’s commitment to enhancing the driving experience and its ultra-luxury, high-performance strategy will be further supported through partnerships with Mercedes-Benz and Geely.

Mercedes-Benz will provide access to world-class technologies for Aston Martin vehicles. Meanwhile, the long-term partnership with Geely will grant the British luxury car brand access to technologies and expertise in the Chinese market.

Read: Aston Martin launches World’s first Super Tourer with the DB12

Aston Martin’s future

The iconic luxury car marque’s expertise in developing adaptable vehicle platforms will be instrumental in creating a bespoke BEV platform that will underpin the company’s future electrified model range. This will include hypercars, sports cars, GTs, and SUVs.

The first electrified model is expected to be launched in 2025. Before then, its plug-in hybrid model, the Valhalla, is scheduled for release in 2024.

By 2026, Aston Martin plans to offer electrified powertrain options across all new model lines, aiming to fully electrify its core range by 2030.

“The proposed agreement with Lucid forms a significant pillar of our electrification strategy, giving us access to the industry’s leading powertrain and battery systems technology,” said Aston Martin’s Chief Technology Officer, Roberto Fedeli. “Combined with our internal development, this will allow us to create a single bespoke BEV platform suitable for all future Aston Martin products, all the way from hypercars to sports cars and SUVs.”

Sustainable synergies

In transitioning to hybrid and electric powertrains, Aston Martin faces a unique challenge. But with Lucid’s advanced powertrain technology and Mercedes-Benz’s electronic architecture, the British-based luxury car manufacturer aims to create a family of electrified vehicles that offer exceptional performance and unparalleled vehicle dynamics.

Moreover, its electrified vehicles will benefit from efficient battery systems, advanced inverter technology, and twin motor technology enabling four-wheel torque vectoring. This precise power delivery to each wheel will allow Aston Martin to create a distinct driving experience for each BEV model while maintaining their world-class driving dynamics.

The collaboration with Lucid is evidence of Aston Martin’s commitment to becoming a world-leading, sustainable, ultra-luxury high-performance brand. Alongside their involvement in Formula One®, Aston Martin’s Racing. Green. sustainability strategy embodies their dedication to crafting exceptional cars for future generations.

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