The Dubai Department of Economy and Tourism (DET) and Emirates have signed a strategic partnership to enhance international efforts and boost Dubai’s mindshare as a hub for trade, tourism and investment. Building on both entities’ long-standing partnership and success in tourism promotion, the agreement reaffirms their commitment to achieving the goals of the Dubai Economic Agenda, D33, and enhancing the city’s position as a leading destination for business and leisure.
On the sidelines of Arabian Travel Market (ATM) 2024, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Adnan Kazim, Emirates’ deputy president and chief commercial officer, signed the agreement.
Promoting Dubai’s robust business ecosystem
The DET and Emirates partnership aims to promote Dubai’s robust business ecosystem, strategic location and connectivity to key catchment regions. Moreover, it promotes the emirate’s business-friendly policies and processes, ultra-modern infrastructure, and innovation-led economy. Through the agreement, the entities seek to target corporates, multinational companies, prominent family businesses, and global investors, positioning Dubai as an ideal hub for businesses looking to tap into rapidly growing economies.
“DET and Emirates have already built a powerful collaborative relationship in recent years, and this new MoU further enhances our ability to reach, engage with, and attract business audiences around the world,” Issam Kazim said.
The partnership will allow the DET and Emirates to collaborate on marketing campaigns, access a wide range of services and solutions to streamline global logistics operations, and market insights to promote Dubai as a hub for business, trade and investment.
Moreover, the DET and Emirates will collaborate on a series of events to strengthen relationships with the international business community.
“We’re committed to elevating Dubai’s global economic hub status with our partners at DET to increase its visibility across our network of over 140 cities and beyond through a gamut of promotional activities,” commented Adnan Kazim.
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Dubai, a hub for global expansion
Dubai has become one of the world’s most dynamic economies. The emirate serves as a hub for multinationals, startups, family businesses and entrepreneurs targeting growth in the Middle East, Africa and South Asia. Hence, it has a combined catchment area of over 1.7 billion people.
“We’re also working hard to grow our network and connectivity to complement Dubai’s already formidable trade map,” added Emirates’ deputy president.
Moreover, the emirate boasts state-of-the-art logistics parks, multiple economic free zones, and transport networks. This positions it as the ideal hub for businesses looking to streamline their supply chain operations and expand their reach in the region.
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