The transformative power of Artificial Intelligence (AI) will be under the spotlight at Arabian Travel Market 2025 (ATM), which is taking place from April 28 to May 1 at the Dubai World Trade Center. The event will gather experts and thought leaders in AI from around the world to explore how AI is changing the landscape of leisure and business travel, streamlining operations and improving the customer journey.
“Attendees can expect engaging discussions that delve into the latest technological advancements, ethical considerations and real-world applications. In addition, we will showcase groundbreaking developments across the exhibition, from sophisticated booking solutions to data analysis tools that empower organizations to make informed decisions,” stated Danielle Curtis, exhibition director ME, Arabian Travel Market.
How AI will transform the future of travel
According to recent research by Statista, AI and machine learning have accounted for approximately two-thirds of global technology investment deals by travel and mobility companies since 2020. Across the travel industry, AI is being embraced at every level, from customers using AI-powered tools to plan their journeys to tourism providers leveraging AI to improve resource management and deliver more personalized guest services.
On the opening day of ATM 2025, Cassie Kozyrkov, CEO of Kozyr and a globally renowned speaker in AI, will lead an insightful session on “AI adoption: From Buzzwords to Business Strategy”, where she will outline how companies in the travel industry can identify genuine opportunities to improve their businesses. Kozyrkov will delve into why organizations struggle, uncover the biggest threats in the field and discuss what AI means for the future.
“There is a lot of hype around AI, but it can sometimes be difficult to separate the fact from the fiction. My session will help attendees see the opportunities to apply AI to their business while also improving their lives and the lives of those around them. AI has so much potential to unlock a better world,” stated Kozyrkov.
Hyper-personalized travel experiences in focus
Elsewhere at ATM 2025, futurist and travel expert John Duffield will share fascinating insights on how AI and smart systems are reshaping the industry by enabling hyper-personalized experiences, seamless connectivity and innovations. During his presentation, Duffield will also discuss how travel providers can act now to prepare for these technologies while addressing challenges such as data privacy and resistance to change.
As technology continues to evolve, travel companies are identifying innovative ways to use human-centric technologies to connect with their customers. On April 30, a panel of thought leaders, including Robin Lawther, VP Expedia TAAP, Expedia Group, will examine how the travel industry can use human-centric technology, addressing the ethical considerations surrounding AI, privacy and the importance of maintaining the human touch in an increasingly automated world.
For his part, Dorothee Anjos, general manager, Middle East at Multilem, will also touch on the importance of the human element in a thought-provoking discussion on the relationship between human connection and AI in the events industry. During this session, she will explore how integrating both is revolutionizing the planning, execution and experience of events, as well as addressing the challenges posed by the rise of AI.
Read: ATM 2025 puts spotlight on connectivity on 32nd edition
Aviation in the age of transformation
On April 30, Paul Griffiths, CEO of Dubai Airports, will provide ATM 2025 attendees a comprehensive overview of what’s next for aviation in the age of transformation and global disruption, touching on how AI, among several other factors, is reshaping the future of flight. The session will discuss the role of artificial intelligence in optimizing operations, predictive maintenance and passenger experience.
Finally, Graham Pope, vice president, sales supplier and venue solutions at Cvent will host a session titled Future-proofing 2025: Trends, AI and shifts in business and MICE travel, exploring how business event organizers can measure the impact of their events using a blend of strategic planning, effective data collection and robust analysis, of which AI plays a key role.
