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ATM 2025: Global travel and tourism market to reach $11.1 trillion, generate 348 million jobs in 2024

Amid the surge in travel and tourism globally, Dubai welcomed a record 9.31 million international overnight visitors in H1 2024
ATM 2025: Global travel and tourism market to reach $11.1 trillion, generate 348 million jobs in 2024
Notably, ATM 2024 welcomed more than 47,000 from over 161 countries, representing a 17.7 percent year-on-year increase from the previous edition (Image: WAM)

The World Travel and Tourism Council (WTTC) expects 2024 to be a record year for global travel and tourism, with the sector’s economic contribution reaching $11.1 trillion. According to the WTTC, this represents 348 million jobs globally. The sector is also predicted to employ 449 million people globally in the next decade.

“These figures underscore the increasing economic influence of travel and tourism and signify strong industry recovery and growth. In the coming years, connectivity, global collaboration, and the increase in sustainable travel practices are expected to shape the industry’s trajectory. Topics that will be high on the agenda at ATM 2025,” stated Danielle Curtis, exhibition director ME, Arabian Travel Market.

Key themes shaping the future of tourism

Arabian Travel Market (ATM) will underscore the pivotal role of connectivity in shaping the future of tourism with the theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’. The event returns to Dubai World Trade Center next year from April 28 to May 1.

As the global travel and tourism sector witnessed record growth, ATM 2025 will play a pivotal role in shaping its future. Bringing together professionals and industry leaders from key sectors, ATM also provides a platform for networking, knowledge sharing, and business opportunities. Moreover, it allows participants to explore the latest trends, innovations, and developments worldwide.

Each year, ATM highlights specific aspects of travel that will shape the sector’s future. ATM 2025’s theme will explore how connectivity across borders, industries, and communities impact the future of tourism.

“Connectivity extends beyond technology. It also involves creating communities that serve as important centers for trade and tourism. By working together and embracing innovation and better connectivity, ATM is paving the way for the future of travel,” added Curtis.

Read: Saudi Arabia sees 656 percent surge in leisure tourists, welcoming 4.2 million in early 2024

Dubai’s tourism boom

Amid the surge in travel and tourism globally, Dubai welcomed a record 9.31 million international overnight visitors in the first half of 2024. According to the Dubai Department of Economy and Tourism (DET), this figure represents a 9 percent annual increase.

Several factors have driven Dubai’s tourism growth, including key government strategies like the Dubai Economic Agenda D33. The agenda aims to position the city as one of the world’s top urban economies and a global destination for business and leisure.

It also seeks to double the size of Dubai’s economy over the next decade and create a globally competitive business environment by reducing costs and increasing foreign investment.

In addition, the UAE is at the forefront of smart city development, using technology to enhance urban living while minimizing environmental impact.

Other factors supporting Dubai’s tourism surge also include its appeal as a global travel destination with world-class attractions. The famous hospitality industry and track record for building global collaborative partnerships further support growth.

Notably, ATM 2024 welcomed more than 47,000 from over 161 countries, representing a 17.7 percent year-on-year increase from the previous edition.

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