Breitling has opened the doors to its first Boutique in Abu Dhabi. The new boutique, which can be found in The Galleria, Al Maryah Island was officially opened on by Breitling CEO, Georges Kern, and Mohammed Abdulmagied Seddiqi, Chief Commercial Officer of Ahmed Seddiqi & Sons.
Located within the Central Atrium on the ground floor of the popular shopping destination, the 130-square-meter boutique showcases the brand’s now familiar industrial-loft design concept, complete with exposed ceilings and brick walls. At the center of the new boutique is an eye-catching yellow grid panel stamped with a Breitling ‘B’. Wall-mounted propellers and surfboards, as well as unique artifacts, guide visitors to explore the boutique’s Air, Sea and Land watch.
This unique mid-twentieth-century loft impression is visible to passers-by through a glass store fascia, ensuring that customers feel immersed in the relaxed ambiance before they have even entered. Guests can enjoy a home-from-home feeling in the lounge area, whilst the Watch Bar and its leather bar stools provide the perfect location to try on watches.