Non-fungible tokens (NFTs) are becoming a popular tool for businesses to provide exclusive benefits to their customers and an effective way to boost and reward client loyalty. Brands are rushing to get a foothold in this new sphere of culture and expression.
Christofle, the Parisian Silversmith Maison run by UAE-based Chalhoub will enter the metaverse on May 7th with its first NFT collection titled “925 Genesis MOOD.”
Christofle’s entry into the world of Web 3.0 culminates in the fruitful collaboration between Christofle and Xclusive, a developer and seller of non-fungible tokens (NFTs) and luxury digital real estate, under the auspices of the Chalhoub Group’s Innovation Unit.
The collection now comes to reinforce the brand’s interest in engaging its customers in this new era by establishing long-term relationships.
