Chopard to unveil two timepieces as world sponsor of 1000 Miglia 2024

The 1000 Miglia 2024 will run from June 11 to 15
Chopard to unveil two timepieces as world sponsor of 1000 Miglia 2024
The event will see hundreds of cars drive along a picturesque route of over 2,200 kilometres

Chopard will again serve as the official timekeeper and world sponsor of the 1000 Miglia, dubbed ‘the most beautiful race in the world’. The 1000 Miglia 2024, held from June 11 to 15, will see more than 440 of the world’s finest classic cars drive along 2,200 kilometres of Italy’s most breathtaking roads.

Not only that, Chopard co-president Karl-Friedrich Scheufele will be participating in the race for the 36th time, in a ‘metallic strawberry’ Mercedes-Benz 300 SL Gullwing.

The 2024 Mille Miglia editions revealed

Participants will be able to see the 2024 Mille Miglia special editions – the 36th in succession – which, this year, comprise two distinct models.

The first model is the Mille Miglia Classic Chronograph in ultra-resistant and exclusive Lucent Steel, made with a recycling rate of at least 80 percent. The 40.5mm diameter chronograph features a ‘La Gara’ (or ‘competition’) dial inspired by motor racing’s celebrated chequered flag. It is topped by a ‘glass box’ crystal which facilitates maximum visibility at all times, while a notched winding crown and knurled pushers recall a sports car’s brake pedals while also providing optimum grip. A sapphire crystal case-back offers a bird’s-eye view onto the mechanical self-winding, chronometer-certified movement, and a perforated strap in black calfskin matches the chronograph subdials while evoking the design of traditional driving gloves.

The second timepiece dedicated to this year’s race is the Mille Miglia GTS Chrono Limited Italian Edition, which features a 44-mm case made from lightweight, bead-blasted titanium. Only 100 of them will be made as a pure celebration of the country in which the legendary race was born.

The event

The 1000 Miglia 2024 will see the first car leave the start ramp at noon, with the others following at 20-second intervals in order of age, oldest first. Once underway, the participants will head off in an anticlockwise direction to the first overnight stop in Turin before hugging northern Italy’s west coast the following day, arriving (for the first time) in the Ligurian capital of Genoa for lunch.

That second day finishes halfway to Rome in Viareggio, with the crews then heading inland the next morning via the beautifully preserved and historic town of Lucca before making it to the ‘Eternal City’ by nightfall.

The fourth leg, meanwhile, takes in the thrilling and testing Prato, Futa and Raticosa passes before the next day’s final run back to Brescia – where the long-anticipated chequered flag awaits.

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