Dubai-based Creators HQ, the first global center of its kind, in collaboration with Meta, has announced the launch of the Creators for Purpose Program. This initiative is designed to support and empower creators in the region to craft and disseminate meaningful, high-value content that promotes positivity across communities via Instagram and Facebook.
Strategic partnership for societal growth
This strategic partnership highlights the UAE’s ongoing commitment to enhancing the positive impact of digital media content on societal development, further solidifying the nation’s reputation as a burgeoning hub for the creative economy and content creation.
The announcement, WAM reported, was made during the third edition of the 1 Billion Followers Summit at the Instagram Hub Pavilion, which drew over 15,000 content creators and more than 420 distinguished speakers from around the globe. The summit also unveiled the largest and most valuable global award for purposeful content creators, valued at $1 million, alongside the One Billion Pitches competition. This initiative successfully gathered over ten investment funds, securing AED 50 million to support content creators.
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UAE: A leader in digital media
Meta chose the UAE for the program’s launch in partnership with Creators HQ due to the nation’s leadership in shaping the future of digital media and content creation. The UAE’s vibrant environment encourages innovation and supports influencers and creators, thanks to its inclusive culture and a diverse population of over 195 nationalities living in harmony.
Moon Baz, global partnerships lead for Africa, Middle East and Turkey at Meta, stated: “This strategic partnership with Creators HQ in Dubai is pivotal as it aligns with our shared mission to support and drives content that promotes positive societal growth. Our goal is to empower creative content creators who produce meaningful, original, and innovative material, providing them with the tools to reach broader audiences, sustain their efforts, and showcase their exceptional contributions. This program will also enhance their knowledge of best practices and tools to achieve success and impact.”
Reinforcing the role of influencers
Baz emphasized: “The UAE has established itself as a global hub for influencers, content creators, and all stakeholders in this industry’s economy. The influence of the 1 Billion Followers Summit has been instrumental in reinforcing this role. Being at the Summit and collaborating with the Creators HQ to launch impactful programs that support the creation of positive and diverse content is particularly significant. This is essential for boosting stronger connections with creators who are committed to making a difference.”
Shaping the future of content creation
Moreover, Alia AlHammadi, vice chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, stated: “The UAE plays a pivotal role in shaping digital media and content creation, and the future of this rapidly evolving industry. Our primary objective is to establish a robust content industry in the region that serves positive societal goals. Through our strategic partnership at Creators HQ with Meta, we aim to empower this sector to achieve meaningful objectives, from enhancing creators’ capabilities to expanding their reach and audience base.”
AlHammadi added: “This program, alongside other strategic partnerships, highlights the anticipated transformative impact of Creators HQ in shaping the future of content creation. It underscores the shift from traditional media to digital platforms, which now drive societal narratives and values, influencing the future and prosperity of communities worldwide.”
Commitment to purposeful content
“Through Meta’s strong presence showcased at the third edition of the 1 Billion Followers Summit, held this year under the theme ‘Content for Good,’ Meta further emphasizes the shared vision of driving impactful content creation. This partnership underscores a joint commitment to inspiring content creators to embrace a noble mission—enhancing societal well-being, empowering individuals, and instilling hope for a brighter future. We believe that creating purposeful content has the power to transform outcomes,” AlHammadi further noted.
