In a groundbreaking move set to redefine the real estate landscape in the Middle East, DAMAC Properties has unveiled the region’s first fully experiential e-commerce property website.
Designed to offer a seamless, tech-driven, and immersive experience, the new platform allows users to explore, reserve, and engage with DAMAC’s luxury properties in real time — revolutionizing how property transactions are managed.
The state-of-the-art digital platform integrates 3D virtual tours, live inventory tracking, and instant unit reservations — all within a few clicks.
With multilingual, geo-targeted features and built-in metaverse capabilities, the portal caters to a global audience of investors, homebuyers, and brokers, providing a user experience that is as efficient as it is engaging.
Read: DAMAC launches branded Chelsea Residences in Dubai Maritime City
DAMAC’s new platform also includes powerful tools for agents, such as personalized referral links, lead attribution, EOI (Expression of Interest) submission, and end-to-end invoicing and tracking over 15 days. Key projects — including the recently launched Chelsea Residences by DAMAC — are now live on the portal.
Fully integrated with DAMAC’s internal inventory systems, the platform ensures near real-time unit availability and transactional transparency.
The launch reflects DAMAC’s continued commitment to innovation, customer-centricity, and setting new benchmarks in the real estate industry.
Ali Sajwani, managing director of operations, finance and hospitality at DAMAC, commented: “The launch of our new e-commerce platform represents a bold step forward in redefining how real estate is experienced and transacted for our buyers in the UAE and globally. Combining immersive technology with seamless functionality empowers buyers and brokers with more access, convenience, and confidence.”
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