The Dubai Integrated Economic Zones Authority (DIEZ), has approved the new Dubai Integrated Economic Zones strategy for 2024-2026. As part of DIEZ’s directives, the strategy aims to strengthen Dubai’s position as a leading regional and global destination for investment.
DIEZ’s vital role
Through the Dubai Integrated Economic Zones strategy, DIEZ aims to play a vital role in promoting economic growth in Dubai over the next three years. It also seeks to follow an economic roadmap aligned with the Dubai Economic Agenda D33. Hence, it supports the D33’s ambitious vision for achieving sustainability and creating a vibrant market characterized by an array of investment opportunities. Moreover, it aims to promote a future-ready and business-friendly environment capable of adapting to changes and trends in diverse sectors.
Through its new strategy, DIEZ also aims to increase its contribution to Dubai’s economy, empower businesses, enrich economic life, and build a renewed economy. Moreover, it aspires to open a new world of infinite economic opportunities based on a set of core institutional values including togetherness, a passion to make a difference, affinity through cultivating relationships, customer success, and a futuristic vision by encouraging forward-thinking and retaining an innovative mindset.
Strategic pillars
In its new strategy, DIEZ focuses on three strategic pillars: excel, grow, and enrich. Moreover, it is committed to excelling by prioritizing strengthening DIEZ’s contribution to Dubai’s non-oil economy, advancing as a market leader across its business portfolios, and creating a remarkable experience for clients, enabling their growth and success.
When it comes to its second pillar, DIEZ aims to pioneer the next high-growth industry economic zone in Dubai, invest in high-value businesses along the value chain, and position DIEZ as a leading global player in the realm of economic zones.
Finally, the strategy’s enrich pillar will focus on elevating DIEZ’s value proposition through a range of new, high-quality products and services. Moreover, it contributes to building a sustainable future by adopting responsible environmental, social, and governance practices.
Enabling factors
DIEZ has identified a set of enabling factors on which it will rely in achieving the 2024-2026 strategy. These include enhancing harmony across the economic zones, strengthening its brand locally and globally, and ensuring that it achieves strong and sustainable financial performance.
Moreover, these factors allow for delivering world-class and sustainable engineering projects and services cost-effectively, attracting, nurturing, and engaging the best talents in a positive work environment. This is in addition to leveraging the enormous potential of digital transformation.
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Stronger together, united in purpose
Within the framework of its new strategy, DIEZ is committed to implementing a set of institutional values. Hence, it represents its united team spirit in its motto “Stronger Together, United in Purpose.” It is keen on consolidating the principles of cooperation, support, and inclusiveness to achieve its goal. Furthermore, it places a high value on passion under the slogan “Fuelled by Passion, Driven by Ambition.” This reflects DIEZ’s unwavering pursuit of its goals, which are motivated by a deep desire to make a difference.
DIEZ also highlights the importance of affinity in its slogan “Creating Connections, Cultivating Relationships.” Hence, it aims to build empathy and a sense of connection among all stakeholders within a sustainable ecosystem. Additionally, DIEZ prioritizes customer success in its strategy through the slogan “Customer Success, Our Success”, giving top priority to anticipating customer needs and exceeding their expectations. The Authority also focuses on the value of futuristic vision in the slogan “Imagining Tomorrow, Innovating Today.” Thus, it aims to stimulate a forward-thinking and innovative mindset among its employees and encourage them to remain curious and stay ahead of the curve in a dynamic business world.
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