The Dubai Land Department (DLD) announced today the outcomes of its AI-powered Real Estate Advertising Governance Platform, which it launched during GITEX 2024. The initiative is part of the DLD’s ongoing efforts to enhance transparency and credibility in real estate advertisements across key marketing platforms, such as Property Finder, Dubizzle and Bayut.
These efforts align with Dubai AI Week 2025‘s objectives, which kicked off on Monday, April 21, and runs until April 25.
Platform modifies 29 percent of listings using AI
According to the latest data, DLD’s platform has monitored over 279,000 real estate advertisements across these platforms since its launch. Notably, 29 percent of the monitored listings were automatically modified using artificial intelligence.
“These results reaffirm our ongoing commitment to advancing real estate market oversight through cutting-edge technology. The Real Estate Advertising Governance Platform enables us to monitor advertisements more accurately and efficiently, enhancing investor and consumer confidence and reinforcing Dubai’s position as a global hub for real estate innovation,” stated Ali Abdullah Al Ali, director of the real estate control department at the Real Estate Regulatory Agency, DLD.
DLD’s platform represents a significant strategic step toward enhancing and developing Dubai’s real estate sector. It aligns with the vision of the wise leadership, which seeks to position the emirate at the forefront of global cities in digital innovation, thereby strengthening its economic standing and supporting Dubai’s long-term strategic objectives.
“The ongoing, daily monitoring carried out through this platform ensures full compliance with established standards and regulations, elevating transparency within the real estate market and reaffirming DLD’s commitment to fostering a trustworthy and credible property environment. The use of artificial intelligence in oversight represents a strategic tool that reflects the department’s direction toward digital innovation and its dedication to achieving the highest quality standards in its services,” added Al Ali.
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DLD targets strengthening investor confidence
Through its Real Estate Regulatory Agency, DLD had previously announced the launch of the new ‘Madmoun’ electronic service within the Trakheesi system, which issues a QR code for every real estate advertisement permit generated through the platform. This initiative aims to enhance the governance of real estate advertising as part of the department’s broader efforts to modernize regulatory procedures and strengthen investor confidence.
Accordingly, all real estate companies are required to display the QR code on all real estate advertisements, whether visual or written. This enables customers to quickly and effectively verify the authenticity of the advertisement and confirm that the Real Estate Regulatory Agency approves it.
The DLD’s initiatives come at a time when Dubai’s real estate sector is thriving. In the first quarter of 2025, Dubai achieved historic highs in both the number and value of transactions, recording its strongest first-quarter performance in more than a decade.
According to Property Finder, the emirate recorded 45,474 transactions worth AED142.7 billion, reflecting a 22 percent rise in volume and a 30 percent increase in value compared to the same period last year. These figures were mainly driven by record activity in off-plan sales and existing property transactions.
