Ascot Racecourse has today announced a landmark partnership with Dubai-based real estate company BEYOND Developments. The collaboration sees BEYOND become the Official Real Estate Partner of Ascot and Royal Ascot across all 26 race days, including the globally renowned Royal Ascot in June. This partnership represents a convergence of legacies – on one side, the enduring heritage of Ascot, a symbol of British tradition; on the other, BEYOND, established in Dubai, a city where the love for horses runs deep and equestrianism is an integral part of its cultural fabric, according to a statement.
Felicity Barnard, CEO, Ascot Racecourse, said: “We are thrilled to welcome BEYOND as an Official Partner. It’s very much a natural fit for both brands, with our focus on quality and luxury. We’re excited to work with BEYOND across our global network and on our race days throughout the year, and I’m sure that racegoers will be impressed by their activation at Royal Ascot.”
Additionally, Adil Taqi, chief executive officer of BEYOND Developments, added: “It is an honour to join the Ascot family as an Official Partner. This collaboration represents our commitment to connecting cultures through vision, heritage, and thoughtfulness. Horses have long symbolised grace, strength, and forward motion, values deeply embedded in the culture of the UAE, and echoed in how we approach progress and bold expression. In many ways, this partnership is a reflection of shared ideals shaped by legacy and driven by purpose.”
Elevating everyday experiences
Guided by Dubai’s bold vision and shaped by commitment to exceptional waterfront living, BEYOND, brings a fresh perspective to Ascot, one that blends refined design with a lifestyle shaped by clarity, creativity, and connection to place. Moreover, at Royal Ascot 2025, BEYOND will offer racegoers a glimpse into the evolving landscape of modern living in the UAE, where coastline, lifestyle experiences, human connections, innovation, modern architecture, nature and community come together in harmony.
BEYOND, a new venture under the OMNIYAT Group, represents the next evolution in Dubai’s real estate landscape, committed to creating spaces that go beyond living, offering experiences that inspire, connect, and elevate the everyday.
Royal Ascot 2025, taking place from Tuesday to Saturday June 17-21, remains one of the most anticipated events on the international racing and social calendar, welcoming over 300,000 racegoers and reaching a global audience of more than 650 million households. A true celebration of heritage, ceremony, and tradition on a world stage.
