Dubai Holding Asset Management (DHAM) has announced the rebranding of its residential leasing portfolio, previously known as Dubai Asset Management, to Dubai Residential. This change follows the integration of Nakheel and Meydan into Dubai Holding, significantly expanding Dubai Residential’s offerings.
This rebranding represents a pivotal moment in the company’s two-decade journey to reshape Dubai’s residential leasing market. It underscores the group’s commitment to improving the quality of life for residents and supporting the emirate’s ongoing development.
Commitment to quality of life
Under the unified Dubai Residential brand, the portfolio comprises 40,000 homes, serving over 150,000 residents. From upscale waterfront locations to family-friendly communities, the rebranding emphasizes the company’s focus on creating connected, future-oriented neighborhoods, with plans for strategic growth ahead.
Expanded portfolio overview
Malek Al Malek, group CEO, Dubai Holding Asset Management, remarked that Dubai’s rapid economic expansion and urban development reflect the leadership’s visionary approach, which is recognized by both residents and visitors. He noted that as a business dedicated to enhancing Dubai’s quality of life, they are at a crucial juncture as the city adapts to its growing population and aims for a sustainable future.
Strategic vision for community development
Al Malek also stated that the strategic rebranding of their residential leasing portfolio marks a significant chapter in their legacy as a creator of diverse, connected communities and captures the emerging opportunities in Dubai’s property market. He highlighted that this new identity strengthens their leadership in a competitive leasing landscape, solidifying their status as one of Dubai’s largest residential leasing portfolios and enhancing their role in elevating Dubai’s appeal as a sought-after destination.
Founded in the early 2000s, the group has evolved through strategic expansions, transitioning into Dubai Asset Management. A key milestone occurred in 2020 with the integration of Meraas under Dubai Holding, significantly expanding the residential sector’s influence. The portfolio further grew in 2024 with the addition of Nakheel and Meydan, establishing Dubai Residential as one of the largest residential leasing portfolios in Dubai, with a wide geographic presence and varied communities.
Legacy of diversified communities
Dubai Residential’s extensive portfolio now includes City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate, and International City.
Comprehensive property listings
This significant step aligns with Dubai’s robust residential real estate performance, which continues to attract high demand as 2025 approaches. Industry reports, including those from Savills, highlight Dubai’s status as a global leader in prime rental market growth, fueled by pro-business policies, accessible visa programs, and geopolitical stability. In the first quarter of 2024, the city’s population increased by over 25,700.
Alignment with market trends
For Dubai Residential, this demand opens up valuable growth opportunities within its diverse leasing portfolio, catering to premium home-seekers, families, professionals, and corporations. Residents benefit from advanced digital services, including contract renewals, maintenance, and payments via a dedicated resident app. Moreover, community-centric retail centers, sports amenities, and events enhance the living experience, alongside exclusive discounts and offers from leading brands and service providers.
Opportunities in a growing market
The rebranding also involves an update to the visual identity, ensuring all assets fall under a cohesive brand umbrella. This move reflects the group’s commitment to innovation, reinforcing its market leadership and legacy as a key player in Dubai’s competitive residential leasing sector.
Positive market performance
In July 2024, data indicated substantial growth and resilience in Dubai’s property market. In the second quarter of 2024, residential sales transactions increased by 11.5 percent, while rental values rose by 2.7 percent.
ValuStrat noted that despite record rainfall in April, Dubai’s effective response minimized damage, allowing market activity and property valuations to remain strong. Consequently, the ValuStrat Price Index for Residential Capital Values rose by 6.4 percent quarterly and 28.2 percent annually, reaching 178.2 points.
Resilience amid challenges
Prime properties in Dubai experienced a 29.9 percent annual price increase and a 6.5 percent quarterly rise, setting a new record at 184.3 points. Premium apartments are also closing the gap with villas, showing annual capital gains of 23.1 percent and quarterly gains of 4.8 percent, reaching 156.5 points. Notably, Palm Jumeirah has surpassed its 2014 price highs for apartments, becoming the first location to achieve this milestone.
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