Dubai’s off-plan segment thrives in Q2 2025, as a new report from real estate agency Betterhomes highlights strong apartment sales, landmark project launches, and growing investor appetite.
Off-plan apartment transactions soared by 43 percent quarter-on-quarter, significantly contributing to a total sales value of AED60.15 billion ($16.4 billion), representing a 37 percent increase year-on-year. This segment dominated Dubai’s residential market activity, bolstered by strategic launches from leading developers and investor-friendly payment plans. “The off-plan market continues to be one of Dubai’s biggest growth stories. Buyers are showing greater discernment, focusing on quality, developer reputation, and long-term rental yield potential. We’re seeing high absorption of newly launched projects, especially in well-connected, master-planned communities,” said Christopher Cina, director of sales at Betterhomes.
Apartments dominate off-plan market
Apartments led the off-plan market, accounting for 80 percent of total residential sales and establishing themselves as the preferred option for both investors and end-users. The average price for off-plan apartments increased to AED2,023 per square foot, reflecting a growth of 12.5 percent since early 2023. Two-bedroom units topped transaction value at 33 percent, closely followed by one-bedroom apartments at 30 percent.
Leading off-plan apartment communities
Top-performing off-plan apartment communities included Jumeirah Village Circle (JVC), which represented 12.2 percent of all off-plan apartment transactions; Business Bay at 6.4 percent; and Dubai Residence Complex, Motor City, and Production City, each accounting for around 5 percent.
While off-plan villa activity showed some moderation, townhouses captured 75 percent of off-plan villa and townhouse sales, with strong demand for three- and four-bedroom layouts. The Valley led all villa and townhouse off-plan transactions with nearly a 30 percent share, followed by EMAAR South at 15.5 percent and Athlon by Aldar at 8 percent. The total off-plan villa and townhouse value reached AED8.06 billion, with the average price per square foot at AED1,368 for townhouses and AED1,947 for villas.
