Dubai has maintained its position as a global leader in branded residences, leveraging its dynamic property market, luxury lifestyle appeal and world-class connectivity. This places the city ahead of other major prominent markets including Miami, New York, Phuket and London.
The latest study from Savills Global Residential Development Consultancy reveals that there are currently 740 completed branded residences worldwide, with a further 790 anticipated by 2031 in 100 countries.
Dubai alone has nearly 140 projects, including completed and projected projects over the forecast period. This large market share reflects the city’s ability to attract global brands and deliver developments that cater to a diverse international clientele. These projects range from hotel-branded residences offering five-star amenities to non-hotel collaborations with renowned designers, catering to luxury buyers and investors alike.
Global demand for branded residences to double
The global demand for branded residences is expected to double over the next seven years, with the total number of developments projected to grow by 100 percent. The Middle East will see the most significant growth in this sector, with the market expected to expand by an extraordinary 270 percent during this period. Dubai’s leadership in the region remains unchallenged, showcasing its ability to seamlessly integrate branded residences into its thriving cosmopolitan landscape.
According to Rico Picenoni, head of Savills Global Residential Development Consultancy, the branded residences concept is diversifying and entering new geographies. “Over the next five years, we anticipate the entry of 60 new brands into the market, with branded residences expanding into regions such as Romania and Tanzania,” he added.
Picenoni added that the Middle East, and particularly Dubai, remains at the forefront of this growth, reflecting how the sector continues to evolve and adapt to the demands of a global clientele.
Hotel-branded residences dominate
Globally, hotel-branded residences dominate the sector, accounting for 79 percent of developments in 2024, with two-thirds positioned in the luxury segment. Marriott International leads as the top parent company, while The Ritz-Carlton holds the position of the most prominent hotel brand. For non-hotel branded residences, YOO stands out as the market leader.
Dubai’s unique ability to seamlessly integrate branded residences with its state-of-the-art infrastructure, luxurious amenities and lifestyle offerings has been a key driver of its success.
“Dubai’s position as the global leader in branded residences is no surprise. The city offers an unmatched combination of luxurious amenities, innovative architecture, and high-quality services, all of which resonate strongly with both end-users and investors. With nearly 140 branded residence projects, the emirate sets a global benchmark for how these developments can integrate seamlessly into a vibrant and fast-growing city,” stated Andrew Cummings, head of Residential Agency, Middle East.
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Asia-Pacific markets to grow
As the demand for high-quality branded developments continues to grow, Savills expects Dubai to maintain its competitive edge in this market. Beyond 2031, Asia-Pacific markets including Vietnam, Thailand and China, will likely challenge North America’s dominance in the branded residences sector. However, Dubai’s consistent performance and its strategic appeal to both investors and global brands will secure its leadership in the branded residences market for years to come.
