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Dubai retains position as leading destination for global business events

City won bids for 99 major meetings and conferences in H1
Dubai retains position as leading destination for global business events
Ahmed Al Khaja

Dubai has consolidated its position as a leading destination for international business events in the first half of 2022, securing the rights to host 99 major conferences, congresses, incentive travel programs, and other meetings over the forthcoming years. These wins underscore Dubai’s compelling business proposition, including its strong track record in hosting large-scale international events and as a platform for networking and knowledge-sharing.

Over the first six months of 2022, Dubai Business Events (DBE), Dubai’s official convention bureau, collaborated with stakeholders across the emirate and the wider UAE to register 99 successful bid wins. These events are set to attract more than 77,000 delegates and yield over 330,000 hotel room nights over the coming years. In line with the strategic priority placed on securing business events, these bid wins are set to boost Dubai’s events, hospitality, and related tourism sectors in addition to advancing the wider economy by bringing expertise and knowledge from around the world.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “The success of our bidding activity in H1 2022 demonstrates the strong proposition Dubai offers to associations, corporates, and other organizations around the world. Our bids build on the track record the city has established in providing a respected and attractive platform for the sharing of knowledge, professional development, and networking. With several international associations bringing their flagship events to Dubai, the city will be at the heart of global conversations and development around key sectors and areas of innovation.”

DBE submitted 200 bids and proposals for international business events in H1 2022, with several bids yet to be determined. Dubai’s successful event wins in 2022 so far include the International Congress of the World Confederation for Physical Therapy (2023), IFOS ENT World Congress (2023), Congress of the Asia Pacific Orthopaedic Association (2024), and International Congress of Endocrinology (2024). 

In addition, key corporate events and incentive travel programs to be hosted in Dubai include Sun Pharmaceuticals Industries’ Annual Convention and Incentive (2022) and IBM Best in Tech (2023). 

Steen Jakobsen, Associate Vice President, Dubai Business Events, said: “The city’s success in attracting major events is driven by the collaborative approach taken by stakeholders across the sector and the wider economy. Building on the city’s strong rebound in the wake of the global pandemic, and the lead it took in resuming tourism and events, we continue to see a strong response from meeting planners and decision-makers in bringing international business events to Dubai.”

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