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Home Sector Logistics Dubai Taxi Company launches 2025-2029 strategy to target untapped markets in UAE and beyond

Dubai Taxi Company launches 2025-2029 strategy to target untapped markets in UAE and beyond

The strategy entails expanding into limousine services and delivery while maintaining taxi market leadership
Dubai Taxi Company launches 2025-2029 strategy to target untapped markets in UAE and beyond
DTC's strategy aligns with the Dubai 2040 Urban Master Plan and the city's vision for a sustainable future.

Dubai Taxi Company PJSC (DTC) a prominent provider of comprehensive mobility solutions in Dubai, announced its transformative corporate strategy for 2025–2029.

According to a statement, at the heart of this strategy lies a commitment to maintaining leadership in the taxi market while expanding into new verticals such as limousine services and delivery thus charting a bold course for geographic expansion by targeting untapped markets across the UAE and the region.

A vision for the future

As part of this strategic transformation, the Board has approved a new vision for the company, positioning Dubai Taxi Company as the “Preferred mobility choice for everyone.” This vision is supported by a mission focused on “Leading in digital and safe mobility services that meet communities’ needs for convenience, connectivity, and sustainability.”

Abdul Mohsen Ibrahim Kalbat, chairman of Dubai Taxi Company, stated: “It’s a year since Dubai Taxi Company has transformed into a public joint stock company and with the launch of our five-year strategy 2025-2029,  we are on the verge of a pivotal transformation aimed at achieving sustainable and comprehensive growth across all aspects of the company’s operations. Fostering strategic partnerships while providing innovative and sustainable mobility solutions will be our focus in line with the aspirations of the community and support Dubai’s vision for a smart and sustainable future. “

“At DTC, we are committed to redefining mobility through innovation and a customer-centricity approach,” said Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company. “This strategy is not just about growth; it’s about creating a sustainable, connected, and smarter future for our customers and stakeholders.”

Read more: Dubai Taxi Company’s revenue rises 13 percent YoY to $435.6 million in first 9 months of 2024

Setting new benchmarks

The 2025–2029 strategy targets double-digit growth across Dubai Taxi Company’s portfolio, alongside a high dividend payout ratio. This bold approach aims to set new standards in sustainable and innovative mobility solutions, further solidifying DTC’s leadership in the industry

Sustainability at the core

Aligned with Dubai 2040 Urban Master Plan and the Dubai Government’s strategic goals in the transportation sector, sustainability is a cornerstone of DTC’s strategic plans. Investments in electric and hybrid vehicles reflect DTC’s drive toward reducing environmental impact and promoting eco-friendly solutions, setting a benchmark for the industry.

Driving growth with innovation and partnerships

Moreover, in line with its transformation goals, Dubai Taxi Company has entered into a strategic partnership with Bolt, the global shared mobility platform, to launch its e-hailing platform in Dubai. This collaboration underscores DTC’s commitment to providing cutting-edge mobility services and leveraging technology to meet the evolving needs of its customers. This further reflects DTC’s commitment to supporting the Roads & Transport Authority (Dubai) directives to transition 80 percent of taxi trips to e-booking in the coming years. The strategic move will significantly strengthen DTC’s leading position and bolster its vital role in shaping the future of urban mobility in the emirate.

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