The Dubai Department of Economy and Tourism (DET) has forged a strategic collaboration with Amazon UAE to launch the ‘DET x Amazon Accelerator’.
The program will boost the growth of small and medium enterprises (SMEs) in Dubai, and enhance their competitiveness on the international stage. By equipping SMEs with advanced digital tools, resources and mentorship, the program aims to fast-track their digital journeys and expand their reach globally.
Dubai Traders initiative
The accelerator falls under the wider Dubai Traders initiative, one of the 10 transformative initiatives announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, as part of the Dubai Economic Agenda, D33.
Dubai Traders will solidify Dubai’s position as a premier hub for entrepreneurship and SME growth by harnessing strategic partnerships with leading private sector companies and specialized digital solutions providers, to help SMEs build a strong online presence, digitize supply chain processes, expand across online retail, and have unprecedented access to international customers.
Hadi Badri, CEO of Dubai Economic Development Corporation (DEDC), and Jasmin Frick, director of Seller Success at Amazon MENA, signed the agreement in the presence of Helal Saeed Almarri, director general of Dubai Department of Economy and Tourism, and Ronaldo Mouchawar, vice president of Amazon Middle East, North Africa and Turkey.
Key pillars
The newly launched ‘DET x Amazon Accelerator’ program will focus on some key pillars to empower SMEs to scale online, enhance their discoverability and expand their reach:
Global reach: Access to Amazon’s global reach, allowing sellers to tap into new geographies and scale their operations beyond the UAE.
Digital upskilling: Tailored workshops by Amazon UAE to equip SMEs with the knowledge to effectively utilize the company’s proprietary tools and strategies, enabling them to seamlessly establish a presence on Amazon.ae and achieve rapid success.
Tailored expertise: Personalized guidance from Amazon UAE’s trusted service providers, to help SMEs maximize growth by leveraging the full potential of services and tools, including account registration, listing to Fulfillment by Amazon (FBA), Amazon Advertising, and Brand Registry.
Enhanced visibility: Enhanced brand visibility through Amazon UAE’s dedicated ‘Shop Local’ storefront, and exclusive prominence during Amazon’s sales events to connect millions of customers with local businesses on Amazon.ae, and encourage them to prioritise shopping from local sellers.
Marketing support: Dedicated Amazon Ads credits provided to launch impactful marketing campaigns and reach a wider audience.
Empowering SMEs
“Our collaboration with Amazon marks a pivotal step in fulfilling the Dubai Economic Agenda, D33’s goal of empowering local SMEs to harness the full potential of digital commerce. By offering a tailored comprehensive suite of tools and support, the Dubai Traders program aims to accelerate the growth of Dubai-based businesses and extend their reach globally, further solidifying Dubai’s position as a leading hub for innovation and economic growth,” said Hadi Badri.
“Small businesses are at the heart of our local communities and the backbone of every economy. That is why we are honored to collaborate with the Dubai Department of Economy and Tourism (DET) to launch the ‘DET x Amazon Accelerator’, a capacity building program that aims to expedite the next phase of growth and digital transformation for hundreds of Dubai SMEs. This reiterates our commitment to Dubai Economic Agenda D33 and advances our ambition to host products from 100,000 businesses, including local SMEs on Amazon.ae by 2026,” added Ronaldo Mouchawar.
The collaboration between DET and Amazon UAE exemplifies the collaborative spirit between government and the private sector, leveraging Amazon’s global expertise through the D33 Dubai Traders program to provide Dubai-based SMEs with a unique opportunity to scale and succeed on the world stage.
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