Dubai’s Roads and Transport Authority (RTA) has recently announced a partnership with Swiftly, an American transit data service provider, to enhance the accuracy of its real-time passenger information (RTPI) system.
The collaboration seeks to improve passenger information, customer satisfaction, and public transport. The RTA and Swiftly seek to achieve that by providing instant updates on bus arrivals and locations via multiple smart applications. This includes RTA’s S’hail app in addition to the third-party Journey Planner platforms.
“Our partnership with Swiftly aims to improve customer awareness of real-time bus locations and any potential delays due to traffic conditions, accidents, or other external factors,” stated Ahmed Bahrozyan, CEO of RTA’s Public Transport Agency.
This platform leverages advanced big data technologies to enhance bus arrival predictions. It also considers factors like real-time traffic, delays, and service disruptions.
“By utilizing big data-based solutions, this collaboration will offer more accurate bus arrival predictions, ensuring that passengers know exactly when to reach the bus stop, helping them avoid missing the bus or waiting for too long,” added Bahrozyan.
Read: DP World expands investment plans in Mozambique to enhance regional trade opportunities
Jonathan Simkin, co-founder and CEO of Swiftly, said that the collaboration with RTA Dubai will improve the rider experience. Moreover, it will empower staff with modern tools that enable them to collaborate more efficiently and effectively.
“The partnership has already resulted in substantial results,” Simkin added. He noted that the RTA reported a 24 percent improvement in the accuracy of the estimated time of arrival (ETA).
“We look forward to expanding our work with RTA Dubai and more broadly in the region to improve the passenger experience for millions of riders,” he added.
For more news on logistics, click here.
