Dubizzle Group announced today the acquisition of Property Monitor, a leading real-estate market intelligence platform in the UAE. The acquisition of Property Monitor reinforces the group’s leadership in real estate and technology through a portfolio of market-leading brands, including Bayut and dubizzle.
Integrating Property Monitor into Dubizzle Group’s real estate offering also enhances the value proposition for agencies and developers by delivering a more comprehensive and data-rich user experience.
“Recent developments, including the acquisition of Property Monitor, mark a strategic shift toward strengthening its data capabilities ahead of a potential IPO,” stated Vijay Valecha, chief investment officer, Century Financial
Group to enhance Property Monitor’s product offerings
As one of the leading market intelligence providers in the UAE, Property Monitor enables key industry players to make data-driven decisions through PMiQ, its SaaS-based platform, and other products, including APIs integration, market reports and automated valuations. With a premier client base that includes the UAE’s leading real estate agencies and developers, it has established itself as a critical tool within the UAE real estate ecosystem for property data, analytics and insights.
“This acquisition unlocks new opportunities to enhance the value that Bayut and dubizzle deliver to real estate agents and developers while reinforcing Dubizzle Group’s position as a leading destination for real estate classifieds in the UAE,” stated Haider Ali Khan, CEO of Dubizzle Group – UAE.
Through its acquisition of the company, Dubizzle Group plans to enhance Property Monitor’s product suite by incorporating demand-side data, creating avenues for deeper client engagement.
“It also reflects our broader strategy of targeted acquisitions that strengthen our ability to deliver an exceptional user experience across the region’s real estate and automotive sectors,” added Khan.
Notably, Property Monitor achieved revenue CAGR of 55 percent from 2022 to 2024 and attracts more than 7,700 monthly users, primarily real estate agencies and property developers.
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Dubizzle Group’s third acquisition in two years
The announcement marks Dubizzle Group’s third acquisition in two years, building on continued expansion in the digital marketplace space in the MENA region. In 2024, Dubizzle Group acquired Hatla2ee, a leading marketplace in Egypt for used and new cars.
The group also acquired Drive Arabia, a leading source for automotive news, reviews and car comparisons in the Middle East, to broaden its offering for car buyers and its advertising capability for automotive manufacturers.
“As Dubizzle positions itself for a public listing, these strategic moves are likely designed to boost investor confidence…Dubizzle, which attained unicorn status in 2020, stands out as a digital-first, consumer-facing business that could attract both local and foreign investors seeking exposure to the region’s digital economy,” added Valecha.
The acquisition of Property Monitor reflects Dubizzle Group’s strategic approach to M&A, targeting complementary businesses in the MENA region that strengthen the group’s position within the real estate and automotive ecosystem, deepen the overall product offering, and enhance the experience for users and clients.
