e& Carrier & Wholesale (C&WS), the international wholesale arm of e&, is enhancing its status as a global connectivity enabler through strategic expansion into high-growth regions and a renewed emphasis on digital infrastructure. By expanding its international reach and incorporating AI-driven solutions, e& C&WS is unlocking new business opportunities to scale, transform, and maintain a competitive edge in a rapidly changing digital environment.
Nabil Baccouche, group chief carrier & wholesale officer at e&, stated: “Our global expansion and investments in digital infrastructure reflect our commitment to delivering seamless, secure, and intelligent connectivity solutions. We are not just growing our presence—we are redefining how businesses connect across borders. With a robust ecosystem spanning subsea networks, AI-powered platforms, and localised expertise, we enable our partners to scale with agility and confidence in a hyperconnected world.”
New strategic hubs in key locations
In its pursuit of international growth, e& C&WS is establishing new strategic hubs in Miami and Johannesburg, while reinforcing its existing presence in London and Singapore. These locations serve as vital gateways to some of the world’s most dynamic markets, allowing e& C&WS to offer 20 advanced services across Voice, Data, Roaming, and Mobility Services to enterprises, telcos, and digital-first businesses. This extensive global infrastructure empowers companies to scale effortlessly, backed by state-of-the-art connectivity solutions and localised expertise.
This expansion enhances C&WS’s support for international partners and uncovers new market opportunities, enabling the company to forge strategic alliances across the Americas and Africa. This initiative allows businesses to establish a foothold in high-growth, previously underserved regions.
Read more: e& crowned world’s fastest growing brand as valuation reaches $15.3 billion
Avting as a single entry point for seamless connectivity
Going beyond traditional wholesale services, C&WS serves as a single entry point for MNOs, MVNOs, cloud providers, and enterprises seeking frictionless global connectivity. Moreover, by harnessing AI-powered automation and local market expertise, it allows businesses to grow rapidly, explore new markets, and monetise emerging digital opportunities. This diversified strategy has effectively broadened C&WS’s international customer base, attracting non-telco clients in sectors like enterprise technology, hyperscalers, and AI-driven platforms while scaling its operations with both new and existing telco customers.
Evolving offerings for the digital age
As part of e&’s overarching transformation strategy, the C&WS division continues to refine its offerings to meet the demands of the AI, cloud, and edge computing era. Furthermore, with a specialised international workforce, deep market knowledge, and an expanding global presence, e& C&WS is well-positioned to accelerate digital transformation across various industries, driving the future of seamless global connectivity.
Last year, through the acquisition of PPF Telecom, e& expanded its global reach to 38 countries, adding four new markets—Bulgaria, Hungary, Serbia, and Slovakia. Also, C&WS has been instrumental in facilitating this geographic growth by enabling seamless connectivity through international hubs and driving partnerships across telco and non-telco sectors. This approach solidifies e&’s position as a trusted global connectivity enabler of digital transformation.
