e& enterprise, the digital transformation arm of e&, has revealed a strategic three-year partnership with PayPal, a globally recognized provider of payment solutions. This collaboration aims to elevate the payment capabilities available through its digital payments platform, empowering businesses in the UAE and beyond with a wider array of payment options.
Leveraging unified integration APIs for seamless adoption
By utilizing e& enterprise’s unified integration APIs, which enable businesses to integrate various payment methods through a single, streamlined interface, this new agreement guarantees a smooth adoption process for businesses. It facilitates the swift activation of the PayPal wallet as a payment option. This further empowers businesses to bypass the complexities associated with extensive IT development, linking them to the e& enterprise Payments Gateway (EPG) platform to accept and process payments via PayPal.
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Transforming business operations and customer expectations
Miguel Angel Villalonga, chief operating officer of e& enterprise, stated: “Digital payments are not only transforming the way businesses operate but are also redefining customer expectations for speed, security, and convenience. Our collaboration with PayPal is set to provide companies with access to versatile, efficient, and globally recognized payment solutions that are essential, empowering them to compete in the global digital economy and keep pace with these growing demands without the brunt of investing in expensive infrastructure.”
Expanding payment options with a trusted brand
“We’re excited to bring PayPal to e& enterprise’s flagship Payments Gateway, which powers some of the region’s largest enterprises and government services,” remarked Otto Williams, regional head and general manager for the Middle East and Africa at PayPal. “With over 400 million active PayPal accounts worldwide, offering a widely recognized and trusted payment option will assist businesses in meeting consumers’ desires for the ability to pay with their preferred method.”
Enhancing merchant appeal and cross-border commerce
Moreover, the inclusion of PayPal in the e& enterprise payments platform provides significant advantages for multiple stakeholders. Through the integration of PayPal, merchants can increase their attractiveness to a broader customer base and improve acceptance of cross-border payments. This is especially advantageous for merchants in the UAE and the region aiming to connect with customers abroad, fostering cross-border commerce and broadening their market reach.
Contributing to transparency and sustainability
Businesses will continue to provide their customers with access to reliable and well-established payment options that ensure transparency for every transaction. They also offer the chance to support carbon offset initiatives, allowing consumers to monitor each transaction, comprehend its environmental impact, and contribute to offsetting their carbon footprint through trusted methods or causes.
Boosting electronic exports through global connectivity
With PayPal’s established global network, e& enterprise expects an increase in electronic exports among merchants, enabling them to experience higher authorization rates through these cross-border payments, thus ensuring smoother transactions and greater revenue.
Reinforcing leadership in comprehensive payment solutions
By enhancing e& enterprise’s reputation as a leader in delivering comprehensive payment solutions within the UAE and globally, the integration of PayPal’s mature product further strengthens the capabilities of the EPG platform. This further allows businesses to broaden their reach and cater to international customers more effectively.
